Salma Fathiya Asrofa, - (2024) PERANCANGAN VIDEO MOTION GRAPHIC SEBAGAI MEDIA PROMOSI PADA UMKM DAPOER DAFFA. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
besar secara menyeluruh, dikarenakan kurangnya digital inovasi dalam promosi produk. Saat ini UMKM Dapoer Daffa belum melakukan digitalisasi dengan optimal, sehingga Dapoer Daffa membutuhkan media yang digunakan untuk mengkomunikasikan pesan promosi kepada target konsumen. Salah satu media promosi yang dapat dilakukan adalah dengan menggunakan motion graphic. Penggunaan motion graphic cenderung efektif dan dapat menarik perhatian konsumen, sehingga lebih tertarik untuk menonton konten. Tujuan dari penelitian ini adalah untuk memperkenalkan produk Dapoer Daffa dengan merancang video untuk dipromosikan di media sosial berupa instagram agar lebih dikenal oleh masyarakat. Penelitian ini menggunakan metode Design Thinking dengan lima tahapan, diantaranya emphatize, define, ideate, prototype, dan test. Pengumpulan data yang dilakukan dengan cara observasi, wawancara, dan kuesioner sedangkan analisis data yang dilakukan yaitu analisis SWOT. Hasil uji coba responden terhadap video promosi Dapoer Daffa adalah sebesar 94,4% yang dikategorikan sebagai 'Sangat Layak'. Hal ini menunjukkan bahwa penilaian terhadap media promosi berbasis motion graphic ini mendapat respon positif dari responden dan menegaskan bahwa motion graphic ini efektif digunakan sebagai sarana untuk mempromosikan informasi mengenai produk UMKM dari Dapoer Daffa. ----------- Most SME are less able to enter the large industrial trade chain as a whole, due to the lack of digital innovation in product promotion. Currently, Dapoer Daffa SME have not digitized optimally, so Dapoer Daffa needs media used to communicate promotional messages to target consumers. One of the promotional media that can be done is by using motion graphics. The use of motion graphics tends to be effective and can attract the attention of consumers, making them more interested in watching the content. The purpose of this research is to introduce Dapoer Daffa products by designing videos to be promoted on social media in the form of Instagram to be better known by the public. This research uses the Design Thinking method with five stages, including empathize, define, ideate, prototype, and test. Data collection was carried out by means of observation, interviews, and questionnaires while the data analysis carried out was SWOT analysis. The results of the respondents' trial of the Dapoer Daffa promotional video were 94.4% which was categorized as 'Very Feasible'. This shows that the assessment of this motion graphic-based promotional media received a positive response from respondents and confirmed that this motion graphic is effectively used as a means to promote information about SME products from Dapoer Daffa.
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S_MULTI_2006621_Title.pdf Download (426kB) |
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S_MULTI_2006621_Chapter1.pdf Download (129kB) |
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S_MULTI_2006621_Chapter2.pdf Restricted to Staf Perpustakaan Download (301kB) |
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S_MULTI_2006621_Chapter3.pdf Download (232kB) |
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S_MULTI_2006621_Chapter4.pdf Restricted to Staf Perpustakaan Download (2MB) |
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S_MULTI_2006621_Chapter5.pdf Download (112kB) |
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S_MULTI_2006621_Appendix.pdf Restricted to Staf Perpustakaan Download (1MB) |
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Dian Rinjani: 6127196 Agus Juhana: 6854525 |
| Uncontrolled Keywords: | Media Promosi, Motion graphic, UMKM, Promotional Media, Motion graphic, SME |
| Subjects: | L Education > L Education (General) T Technology > T Technology (General) T Technology > TR Photography |
| Divisions: | UPI Kampus cibiru > S1 Pendidikan Multimedia |
| Depositing User: | Salma Fathiya Asrofa |
| Date Deposited: | 17 Sep 2024 03:29 |
| Last Modified: | 17 Sep 2024 03:29 |
| URI: | http://repository.upi.edu/id/eprint/122006 |
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