PERANCANGAN VIDEO IKLAN BERDAYA INSANI DENGAN MENGGUNAKAN STRATEGI PROMOSI DIGITAL

Siti Hilmah Mutiara, - (2024) PERANCANGAN VIDEO IKLAN BERDAYA INSANI DENGAN MENGGUNAKAN STRATEGI PROMOSI DIGITAL. S1 thesis, Universitas Pendidikan Indonesia.

Baca Full Text klik disini
[img] Text
S_MULTI_2009283_Tittle.pdf
Download (329kB)
[img] Text
S_MULTI_2009283_Chapter1.pdf
Download (64kB)
[img] Text
S_MULTI_2009283_Chapter2.pdf
Restricted to Staf Perpustakaan
Download (470kB)
[img] Text
S_MULTI_2009283_Chapter3.pdf
Download (116kB)
[img] Text
S_MULTI_2009283_Chapter4.pdf
Restricted to Staf Perpustakaan
Download (2MB)
[img] Text
S_MULTI_2009283_Chapter5.pdf
Download (54kB)
[img] Text
S_MULTI_2009283_Appendix.pdf
Restricted to Staf Perpustakaan
Download (1MB)
Official URL: https://repository.upi.edu/

Abstract

Strategi promosi digital telah diciptakan dengan sangat beragam dengan tujuan untuk memperluas dan meningkatkan fungsi dalam pemasaran. Salah satu alat promosi yang efektif dan ampuh yaitu dengan memanfaatkan internet melalui sosial media seperti Instagram. Berdaya Insani merupakan organisasi nonprofit kepemudaan yang bercita-cita untuk meningkatkan kesejahteraan dan kapasitas masyarakat di pelosok. Namun, Berdaya Insani belum melakukan promosi digital untuk membangun citra identitasnya sendiri agar dapat dikenal dengan jangkauan yang luas dan dapat menarik para relawan. Penelitian ini bertujuan untuk merancang video iklan Berdaya Insani dengan menggunakan strategi promosi media digital berbayar (Paid Media) yang ditampilkan di platform media sosial Instagram. Metode penelitian ini menggunakan practice led research dengan enam tahap: persiapan, imajinasi, pengembangan imajinasi, strategi promosi digital, pengerjaan, dan hasil distribusi serta apresiasi. Hasil penelitian berupa video iklan berdurasi 1 menit 30 detik yang didistribusikan melalui Instagram pada 05 Juli 2024, dengan iklan ditayangkan pada 10 Juli 2024. Video iklan ini diapresiasi oleh pemuda atau relawan serta masyarakat umum melalui Instagram hingga 29 Juli 2024 dengan 5.389 pemutaran, 178 likes, dan 38 komentar. Untuk iklan, jangkauan mencapai 4.082, interaksi reel sebanyak 227, aktivitas profil menghasilkan 20 pengikut baru, dan 97 kunjungan profil dengan impresi sebesar 3.611. Kesimpulannya, video iklan ini berhasil memperkenalkan Berdaya Insani kepada pemuda atau relawan yang tertarik dalam pengabdian masyarakat, serta memperkenalkan organisasi ini kepada masyarakat luas. ----------- Digital promotion strategies have been developed in various forms with the goal of expanding and enhancing marketing functions. One of the most effective and powerful promotional tools is utilizing the internet through social media platforms like Instagram. Berdaya Insani is a nonprofit youth organization that aspires to improve the welfare and capacity of communities in remote areas. However, Berdaya Insani has not yet engaged in digital promotion to establish its own identity and reach a wider audience or attract volunteers. This study aims to design a promotional video for Berdaya Insani using a paid digital media strategy, specifically on the Instagram platform. The research method employed is practice-led research, consisting of six stages: preparation, imagination, imagination development, digital promotion strategy, execution, and distribution with appreciation. The result is a 1 minute and 30-second promotional video, distributed via Instagram on July 5, 2024, with the advertisement running on July 10, 2024. The video received positive feedback from youth or volunteers, as well as the general public, on Instagram until July 29, 2024, achieving 5,389 views, 178 likes, and 38 comments. The ad reached 4,082 people, with 227 reel interactions, generated 20 new followers, 97 profile visits, and 3,611 impressions. In conclusion, the promotional video successfully introduced Berdaya Insani to youth or volunteers interested in community service, as well as to the broader public.

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Dian Rinjani: 6127196 Ayung Candra Padmasari: 6130964
Uncontrolled Keywords: Video Iklan, Berdaya Insani, Strategi Promosi Digital, Advertising Video, Berdaya Insani, Digital Promotion Strategy
Subjects: L Education > L Education (General)
T Technology > T Technology (General)
T Technology > TR Photography
Divisions: UPI Kampus cibiru > S1 Pendidikan Multimedia
Depositing User: Siti Hilmah Mutiara
Date Deposited: 11 Sep 2024 02:59
Last Modified: 11 Sep 2024 02:59
URI: http://repository.upi.edu/id/eprint/121999

Actions (login required)

View Item View Item