ANALISIS PENGELOLAAN FASILITAS HOMESTAY DI KAMPUNG BURICAK BURINONG DESA PAKUALAM KECAMATAN DARMARAJA

Yayu Cahyudin, - (2024) ANALISIS PENGELOLAAN FASILITAS HOMESTAY DI KAMPUNG BURICAK BURINONG DESA PAKUALAM KECAMATAN DARMARAJA. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

ABSTRAK Penelitian ini menganalisis pengelolaan fasilitas homestay di Kampung Buricak Burinong, Desa Pakualam, Kecamatan Darmaraja, Jawa Barat. Dengan menerapkan standarisasi homestay ASEAN diharapkan dapat meningkatkan kepercayaan wisatawan dan mempercepat pertumbuhan ekonomi masyarakat. Penelitian ini bertujuan untuk memberikan panduan bagi pengelola homestay dalam mengelola sumber daya manusia secara efisien dan efektif, serta memberikan rekomendasi untuk meningkatkan kualitas fasilitas akomodasi di Kampung Buricak Burinong. Dengan adanya analisis ini, diharapkan dapat diketahui faktor-faktor pendukung dan penghambat dalam pengelolaan homestay, serta upaya yang dapat dilakukan untuk meningkatkan daya tarik wisatawan dan kesejahteraan masyarakat lokal melalui pengembangan fasilitas homestay yang lebih baik. Metode penelitian menggunakan metode deskriftip kualitatif dengan melakukan observasi dan wawancara kepada para pihak yang terlibat dalam pengelolaan fasilitas homestay di Kampung Buricak Burinong. Metode analisis data yang digunakan yaitu analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats). Hasil analisis menunjukan bahwa pengelolaan fasilitas homestay Kampung Buricak Burinong terletak pada kuadran I, sehingga cara yang tepat untuk dapat diterapkan yaitu strategi S-O yang dapat dilakukan yaitu, peningkatan promosi online dan juga offline dengan melibatkan masyarakat serta adanya dukungan dari pemerintah. Langkah ini bertujuan untuk meningkatkan daya tarik wisatawan dalam pengelolaan fasilitas homestay, kenyamanan, dan kemudahan wisatawan berkunjung meuju homestay Kampung Buricak Burinong. Kata Kunci: Homestay, Pengelolaan Fasilitas, Pariwisata, Kampung Buricak Burinong, Desa Pakualam, Sumedang.   ABSTRACT This research analyzes the management of homestay facilities in Buricak Burinong Village, Pakualam Village, Darmaraja District, West Java. This research aims to provide guidance for homestay managers in managing human resources efficiently and effectively, and provide recommendations for improving the quality of accommodation facilities in Buricak Burinong Village. With this analysis, it is expected to know the supporting and inhibiting factors in homestay management, as well as efforts that can be made to increase tourist attraction and the welfare of local communities through the development of better homestay facilities. The research method uses a qualitative descriptive method by conducting observations and interviews with the parties involved in managing homestay facilities in Buricak Burinong Village. The data analysis method used is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of the analysis show that the management of Kampung Buricak Burinong homestay facilities is located in quadrant I, so the right way to be applied is the S-O strategy that can be done, namely, increasing online and offline promotions by involving the community and the support of the government. This step aims to increase tourist attractiveness in the management of homestay facilities, comfort, and ease of tourists visiting Buricak Burinong Village homestay. Keywords: Homestay, Facility Management, Tourism, Buricak Burinong Village, Pakualam Village, Sumedang.

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Official URL: https://repository.upi.edu/
Item Type: Thesis (S1)
Additional Information: Gilang Pratama Putra.,S.Pd.,M.Pd 6786959 Dr. Irena Novarlia, S.Pd., M.Pd., M.M 6784293
Uncontrolled Keywords: Kata Kunci: Homestay, Pengelolaan Fasilitas, Pariwisata, Kampung Buricak Burinong, Desa Pakualam, Sumedang. Keywords: Homestay, Facility Management, Tourism, Buricak Burinong Village, Pakualam Village, Sumedang.
Subjects: L Education > L Education (General)
Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User: Yayu Cahyudin
Date Deposited: 18 Sep 2024 01:52
Last Modified: 18 Sep 2024 01:52
URI: http://repository.upi.edu/id/eprint/121953

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