PENGARUH SERVICESCAPE TERHADAP KEPUASAN TAMU SARI ATER KAMBOTI HOTEL BANDUNG

Raisya Nabila Putri, - (2024) PENGARUH SERVICESCAPE TERHADAP KEPUASAN TAMU SARI ATER KAMBOTI HOTEL BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Servicescape yang baik merupakan salah satu cara supaya dapat mencapai kepuasan tamu. Penelitian ini bertujuan untuk mengetahui servicescape dan kepuasan tamu serta menganalisis bagaimana pengaruh servicescape terhadap kepuasan tamu di Sari Ater Kamboti Hotel Bandung. Sampel yang diambil dalam penelitian ini sebanyak 130 responden dihitung menggunakan rumus Hair. Teknik pengumpulan data yang digunakan yaitu kuesioner dengan metode simple random sampling. Analisis regresi linier sederhana dan uji hipotesis (uji t) merupakan teknik analisis data yang digunakan dalam penelitian ini. Hasil penelitian menunjukan bahwa nilai dari servicescape sebesar 81,8% dan termasuk pada kategori baik. Kepuasan Tamu berada pada nilai sebesar 83,5% yang termasuk pada kategori puas. Servicescape berpengaruh secara positif dan signifikan terhadap kepuasan tamu dengan hasil uji t yang menunjukan nilai thitung sebesar 12,613 > 1,978 ttabel, nilai signifikan sebesar 0,001. Koefisien regresi variabel servicecsape sebesar 0,528 yang berarti jika ada kenaikan pada servicescape maka, kepuasan tamu akan bertambah sebesar 0,528. A good servicescape is one way to achieve customer satisfaction. The purpose of this research is to determine servicescape and customer satisfaction and analyze how servicescape influences customer satisfaction at Sari Ater Kamboti Hotel Bandung. The sample taken in this research was 130 respondents calculated using the Hair formula. The data collection technique used was a questionnaire with a simple random sampling method. Simple linear regression analysis and hypothesis testing (t test) are the data analysis techniques used in this research. The research results show that the servicescape value is 81.8% and is included in the good category. Customer Satisfaction is at a value of 83.5% which is included in the satisfied category. Servicescape has a positive and significant effect on customer satisfaction with the t test results showing a calculated t value of 12.613 > 1.978 t table, a significant value of 0.001. The regression coefficient of the servicescape variable is 0.528, which means that if there is an increase in servicescape, guest satisfaction will increase by 0.528.

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Raisya+Nabila+Putri&authuser=1# Id Sinta Dosen Pembimbing: 5997470 ROSITA
Uncontrolled Keywords:	Servicescape, Kepuasan Tamu, Hotel Servicescape, Customer Satisfaction, Hotel
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User:	Raisya Nabila Putri
Date Deposited:	28 Aug 2024 09:29
Last Modified:	28 Aug 2024 09:29
URI:	http://repository.upi.edu/id/eprint/121426

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