PERANCANGAN USER INTERFACE DAN USER EXPERIENCE WEBSITE PROFIL DESA WISATA RANCAKALONG DENGAN DESIGN THINKING

Muhamad Taufiq, - (2024) PERANCANGAN USER INTERFACE DAN USER EXPERIENCE WEBSITE PROFIL DESA WISATA RANCAKALONG DENGAN DESIGN THINKING. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: https://repository.upi.edu/

Abstract

PERANCANGAN USER INTERFACE DAN USER EXPERIENCE WEBSITE PROFIL DESA WISATA RANCAKALONG DENGAN DESIGN THINKING Muhamad Taufiq ABSTRAK Desa Wisata Rancakalong memiliki potensi wisata budaya yang sangat beraneka ragam tetapi menghadapi tantangan signifikan dalam pengembangan dan promosi. Perancangan suatu user interface dan user experience website sebagai media untuk mempermudah wisatawan dalam bertransaksi dan mencari informasi. Perancangan website profil desa wisata Rancakalong menggunakan pendekatan design thinking yang merupakan pendekatan dengan menajamkan fokus serta memahami pada pengalaman dan kebutuhan pengguna dalam upaya mengembangkan aspek digital desa wisata dalam Anugerah Desa Wisata Indonesia (ADWI). Adapun tujuan penelitian ini yaitu merancang User Interface dan User experience dengan pendekatan design thinking, serta menguji website desa wisata Rancakalong dengan menggunakan metode pengujian System Usability Scale (SUS) dan Single Ease Question (SEQ). Penelitian ini menggunakan mixed methods sebagai metode penelitiannya, dengan metode kualitatif yaitu user interview tidak terstruktur dan metode kuantitatif yaitu usability testing. Setelah dilakukan testing, hasil SEQ menunjukkan bahwa rancangan prototype cenderung fluktuatif, sehingga perlu dilakukan sedikit perbaikan untuk terciptanya usability yang baik. Pengujian SUS menghasilkan skor 86 dimana skor tersebut dapat dinyatakan dapat diterima oleh pengguna dan berada diatas rata-rata usability untuk website dan layak dilanjutkan untuk pengembangan produk nyata yang dapat memberikan manfaat signifikan bagi masyarakat dan calon wisatawan sebagai pengguna. Kata Kunci : Perancangan, User Interface, User experience, Desa Wisata, Design Thinking. DESIGNING THE USER INTERFACE AND USER EXPERIENCE OF THE RANCAKALONG TOURISM VILLAGE PROFILE WEBSITE USING DESIGN THINKING Muhamad Taufiq ABSTRACT The Rancakalong tourist village has very diverse cultural tourism potential but faces significant challenges in development and promotion. Designing a user interface and user experience website as a medium to make it easier for tourists to make transactions and search for information. The design of the Rancakalong tourist village profile website uses a design thinking approach, which is an approach that sharpens focus and understands user experiences and needs in an effort to develop digital aspects of tourist villages in the Indonesian Tourism Village Award (ADWI). The aim of this research is to design a user interface and user experience using a design thinking approach, as well as testing the Rancakalong tourist village website using the System Usability Scale (SUS) and Single Ease Question (SEQ) testing methods. This research uses mixed methods as its research method, with a qualitative method, namely unstructured user interviews, and a quantitative method, namely usability testing. After testing, the SEQ results show that the prototype design tends to fluctuate, so slight improvements need to be made to create good usability. continued to develop real products that can provide significant benefits to the community and potential tourists as users. Keywords : Designing, User Interface, User experience, Tourism Village, Design Thinking.

Item Type: Thesis (S1)
Additional Information: Dally Nur Arif 6745748 Irena Novarlia 6784293
Uncontrolled Keywords: Kata Kunci : Perancangan, User Interface, User experience, Desa Wisata, Design Thinking. Keywords : Designing, User Interface, User experience, Tourism Village, Design Thinking.
Subjects: L Education > L Education (General)
Divisions: UPI Kampus Sumedang > S1 Industri Pariwisata
Depositing User: Muhamad Taufiq
Date Deposited: 18 Sep 2024 01:45
Last Modified: 18 Sep 2024 01:45
URI: http://repository.upi.edu/id/eprint/121118

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