PENGARUH PHYSICAL & SOCIAL SERVICESCAPE TERHADAP KEPUASAN TAMU MENGINAP DI ARYADUTA LIPPO VILLAGE

Theresia Inryana, - (2024) PENGARUH PHYSICAL & SOCIAL SERVICESCAPE TERHADAP KEPUASAN TAMU MENGINAP DI ARYADUTA LIPPO VILLAGE. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: https://repository.upi.edu

Abstract

Servicescape menjadi kunci dalam menciptakan lingkungan hotel yang mendukung kepuasan tamu sehingga memiliki minat untuk berkunjung kembali dan dapat meningkatkan tingkat hunian kamar. Aryaduta Lippo Village merupakan satu-satunya hotel yang memiliki konsep semi resort mengusung etnik bali di Kabupaten Tangerang namun tingkat hunian kamar menunjukkan angka penurunan tiap tahunnya. Penelitian ini bertujuan untuk menganalisis pengaruh dari Physical Servicescape dan Social Servicescape terhadap Kepuasan Menginap tamu di Aryaduta Lippo Village. Di mana dalam penelitian ini variabel bebas (X) yang digunakan adalah Physical Servicescape dan Social Servicescape serta variabel terikat (Y) yaitu kepuasan tamu. Metode yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif dan pengumpulan data menggunakan kuesioner dengan jumlah sampel sebanyak 200 orang. Sampel diambil berdasarkan metode probability sampling dengan teknik simple random sampling di mana kriteria responden yaitu tamu yang pernah menginap di Aryaduta Lippo Village. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan program IBM SPSS Statistics 26. Hasil penelitian menunjukkan bahwa physical servicescape, social servicescape, dan kepuasan tamu termasuk dalam kategori sangat baik. Berdasarkan uji hipotesis, physical dan social servicescape berpengaruh secara parsial maupun simultan terhadap kepuasan tamu yang menginap di Aryaduta Lippo Village. Persamaan regresi linear dalam penelitian ini yaitu Y = 0,243 + 0,336X1 + 0,234X2 yang menandakan bahwa pengaruh yang lebih besar di dapatkan dari variabel physical servicescape. Servicescape plays a key role in creating a hotel environment that supports guest satisfaction, thus fostering their interest to revisit and potentially increasing room occupancy rates. Aryaduta Lippo Village is the only hotel in Tangerang Regency with a semi-resort concept featuring Balinese ethnicity, however the room occupancy rate has shown a decrease each year. This study aims to analyze the influence of Physical Servicescape and Social Servicescape on guest satisfaction at Aryaduta Lippo Village. In this research, the independent variables (X) are Physical Servicescape and Social Servicescape, while the dependent variable (Y) is guest satisfaction. The method used in this study is a quantitative approach, with data collection using questionnaires and a sample size of 200 respondents. The sample was taken based on a probability sampling method with simple random sampling technique, where the criteria for respondents were guests who had stayed at Aryaduta Lippo Village. The data analysis technique used is multiple linear regression analysis with IBM SPSS Statistics 26. The result shows that the physical servicescape, social servicescape, and guest satisfaction are all categorized as very good. Based on the hypothesis test, both physical and social servicescape have a partial and simultaneous influence on the guests satisfaction at Aryaduta Lippo Village. The linear regression equation in this study is Y = 0,243 + 0,336X1 + 0,234X2, indicating that a greater influence is obtained from the physical servicescape variable.

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=THERESIA+INRYANA# ID Sinta Dosen Pembimbing: Erry Sukriah: 6721572
Uncontrolled Keywords: PENGARUH PHYSICAL & SOCIAL SERVICESCAPE TERHADAP KEPUASAN TAMU MENGINAP DI ARYADUTA LIPPO VILLAGE THE EFFECT OF PHYSICAL & SOCIAL SERVICESCAPE ON GUEST SATISFACTION AT ARYADUTA LIPPO VILLAGE
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Theresia Inryana
Date Deposited: 25 Aug 2024 07:10
Last Modified: 25 Aug 2024 07:10
URI: http://repository.upi.edu/id/eprint/120732

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