Sevilla Resta Permata, - (2024) PENGARUH CITY BRANDING: “SUMEDANG PUSEUR BUDAYA SUNDA” TERHADAP KEPUTUSAN KUNJUNGAN WISATAWAN KE KABUPATEN SUMEDANG. S1 thesis, Universitas Pendidikan Indonesia.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
S_INPAR_2006979_Title.pdf Download (1MB) |
|
Text
S_INPAR_2006979_Chapter1.pdf Download (324kB) |
|
Text
S_INPAR_2006979_Chapter2.pdf Restricted to Staf Perpustakaan Download (352kB) |
|
Text
S_INPAR_2006979_Chapter3.pdf Download (405kB) |
|
Text
S_INPAR_2006979_Chapter4.pdf Restricted to Staf Perpustakaan Download (782kB) |
|
Text
S_INPAR_2006979_Chapter5.pdf Download (223kB) |
|
Text
S_INPAR_2006979_Appendix.pdf Restricted to Staf Perpustakaan Download (1MB) |
Abstract
Kabupaten Sumedang bertujuan menjadi kota pariwisata yang dapat menjadi penggerak perekonomian daerah, penetapan city branding penting diterapkan sebagai arah kebijakan pengembangan kota yang dapat berfungsi untuk alat promosi sehingga menciptakan citra kota yang unik. Namun, terdapat masyarakat yang tidak mengetahui city branding Kabupaten Sumedang karena kurangnya edukasi dan pemasaran promosi yang kurang efektif. Penelitian ini bertujuan untuk menganalisis peran city branding terhadap keputusan kunjungan wisatawan ke kabupaten sumedang. Penelitian ini menggunakan metode pendekatan kuantitatif. Desain yang digunakan yaitu metode survei dengan analisis statistik deskriptif secara explanatory survey dan analisis verifikatif, serta data yang diperoleh dari penelitian ini melalui penyebaran kuesioner pada 130 wisatawan domestik. Penelitian ini menghasilkan variabel city branding yang memiliki enam dimensi yaitu presence, potential, place, people, pulse, dan prerequisite berpengaruh terhadap keputusan kunjungan wisatawan dengan nilai f hitung > f tabel yaitu 48,231 > 2,20. Kesimpulan pada penelitian ini yaitu variabel X (City branding) berpengaruh secara signifikan terhadap variabel Y (Keputusan kunjungan), hal ini berarti semakin baik city branding maka semakin tinggi tingkat keputusan kunjungan wisatawan ke Kabupaten Sumedang. Kata kunci: City branding, keputusan kunjungan, Sumedang. Sumedang is proposed to be the city of tourism to generate the region’s economy, city branding are critical as direction to city’s development regulation that also qualified as a promotive tool in order to construct a unique image of the city. Nonetheless, there are numerous of local civilians who are not yet aware to Sumedang’s city branding due to the lack of education and ineffectiveness of promotion and marketing. This research purpose is to analyse the role of city branding against tourist visiting decisions to Sumedang. This research includes a quantitative method. The survey method contains analysis of descriptive statistics through explanatory survey and verificative analysis, 130 data collected through distributing questionnaires involving domestic tourists as correspondent. This research resulting variable city branding that maintained six dimensions including; presence, potential, place, people, pulse, and prerequisite influence regarding against tourist visiting decisions. Inference to this research is X variable (City Branding) affecting significantly to the Y variable (Visiting Decision), this shows that developing city branding will gain the tourist visiting decision level to Sumedang. According to the research, the Sumedang government or DISPARBUDPORA should give education to local citizens regarding local tourism especially in Sumedang and improving access to tourist destinations and facilities. Keywords: City branding, visiting decisions, Sumedang.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Gilang Pratama Putra 6786959 Tedi Supriyadi 5993317 |
| Uncontrolled Keywords: | City branding, keputusan kunjungan, Sumedang. City branding, visiting decisions, Sumedang. |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Sumedang > S1 Industri Pariwisata |
| Depositing User: | Sevilla Resta Permata |
| Date Deposited: | 18 Sep 2024 01:36 |
| Last Modified: | 18 Sep 2024 01:36 |
| URI: | http://repository.upi.edu/id/eprint/120648 |
Actions (login required)
 |
View Item |