REDESIGN USER INTERFACE (UI) AND USER EXPERIENCE (UX) OF IKAN GILING SEGAR WEBSITE WITH DESIGN THINKING METHOD TO INCREASE USER INTEREST

Nadiyah Husniyah, - (2024) REDESIGN USER INTERFACE (UI) AND USER EXPERIENCE (UX) OF IKAN GILING SEGAR WEBSITE WITH DESIGN THINKING METHOD TO INCREASE USER INTEREST. S1 thesis, Universitas Pendidikan Indonesia.

	PDF TA_ART_S_BD_2006052_SK.pdf Download (1MB)
	PDF TA_ART_S_BD_2006052_ART.pdf - Published Version Download (962kB)

Abstract

In this era, digital transformation in business is increasing. One of the businesses that participated in the transformation and was studied in this research is Sabrina Store, which sells ground fish through its website, Ikan Giling Segar. Even so, challenges arise related to website design that is not optimal. This research is included in the Research and Development (R&D) research type and uses design thinking methods to improve the appearance of the website design so that user interest also increases. Data were collected through questionnaires and related literature. Pre-questionnaire and questionnaire were conducted after the redesign using the User Experience Questionnaire (UEQ) method with respondents from potential users in East Java, as well as usability testing of the redesigned prototype. Results showed that before the redesign, five aspects of UEQ were below average. But after the redesign, all aspects have improved. Usability and UEQ testing also showed that the redesign successfully improved user interest and experience. Thus, the use of design thinking and R&D methods can provide holistic solutions to improve the UI / UX of online business websites, with positive results.

Item Type:	Thesis (S1)
Additional Information:	Link Google Scholar: https://scholar.google.com/citations?view_op=list_works&hl=id&authuser=2&user=gS9Ed-AAAAAJ ID SINTA Dosen Pembimbing: Rangga Gelar Guntara: 6738149 Rusani Jaelani: 6805519 “Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Direktur Kampus UPI di Tasikmalaya Nomor: B-4821/UN40.A6/PK.03.08/2024"
Uncontrolled Keywords:	Design Thinking, Research and Development, Usability Testing, User Experience Questionnaire, Website
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Bisnis Digital
Depositing User:	Nadiyah Husniyah
Date Deposited:	06 Aug 2024 02:55
Last Modified:	06 Aug 2024 02:55
URI:	http://repository.upi.edu/id/eprint/119685

Actions (login required)

View Item