HUBUNGAN SERVICE QUALITY, DESTINATION ATTACHMENT TERHADAP e-WOM INTENTION DALAM WISATA HERITAGE KOTA BANDUNG

Septian Bambang Kurniawan, - (2024) HUBUNGAN SERVICE QUALITY, DESTINATION ATTACHMENT TERHADAP e-WOM INTENTION DALAM WISATA HERITAGE KOTA BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: https://repository.upi.edu/

Abstract

HUBUNGAN ANTARA SERVICE QUALITY, DESTINATION ATTACHMENT TERHADAP e-WOM INTENTION DALAM WISATA HERITAGE KOTA BANDUNG ABSTRAK Septian Bambang Kurniawan 1901346 Service Quality menjadi faktor yang diyakini dapat mempengaruhi minat berkunjung dan menimbulkan adanya keinginan wisatawan untuk bisa merekomendasikan suatu destinasi wisata. Sama hal nya seperti Destination Attachment yang mampu menarik lebih banyak wisatawan berkunjung sebab adanya rasa keterikatan dengan destinasi tersebut. Penelitian ini bertujuan untuk menganalisis hubungan Service Quality, Destination Attachment terhadap e-WOM Intention dalam wisata heritage Kota Bandung. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 205 responden dengan menggunakan teknik Probability Sampling pada pengunjung yang pernah berkunjung ke area Asia Afrika dan Braga. Metode penelitian yang digunakan dalam penelitian ini ialah metode kuantitatif dengan menggunakan teknik analisis data deksriptif dan verifikatif dengan teknik Structural Equation Modeling (SEM). Analisis data dilakukan dengan menggunakan program SmartPLS versi 4.0. Hasil dalam penelitian ini ketiga variabel yang diuji memiliki nilai yang sangat baik, Service Quality dan Destination Attachment berpengaruh secara signifikan dan positif terhadap e-WOM Intention, begitupun variabel Service Quality berpengaruh secara signifikan dan positif terhadap e-WOM Intention. Saran dari penelitian ini tertuju kepada pengelola area Asia Afrika yang harus terus mampu menjaga konsistensi dalam menjaga kualitas layanan sehingga tercipta rasa keterikatan dengan wisatawan dimana hal ini akan menimbulkan niat untuk mempromosikan area Asia Afrika dan Braga, sehingga dapat meningkatkan minat wisatawan untuk berkunjung. Kata kunci: Service Quality, Destination Attachment, e-WOM Intention, Asia Afrika dan Braga, Wisata Hertage THE RELATIONSHIP BETWEEN SERVICE QUALITY, DESTINATION ATTACHMENT TOWARD e-WOM INTENTON IN HERITAGE TOURISM OF BANDUNG CITY ABSTRACT Septian Bambang Kurniawan 1901346 Service Quality is a factor that is believed to influence interest in visiting and give rise to tourists' desire to be able to recommend a tourist destination. It's the same as Destination Attachment which is able to attract more tourists to visit because there is a sense of attachment to the destination. This research aims to analyze the relationship between Service Quality, Destination Attachment and e-WOM Intention in Bandung City heritage tourism. Data collection was carried out by distributing questionnaires to 205 respondents using Probability Sampling techniques to visitors who had visited the Asia Africa and Braga areas. The research method used in this research is a quantitative method using descriptive and verification data analysis techniques using Structural Equation Modeling (SEM). Data analysis was carried out using the SmartPLS version 4.0 program. The results in this study of the three variables tested had very good values, Service Quality and Destination Attachment had a significant and positive effect on e-WOM Intention, as well as the Service Quality variable had a significant and positive effect on Destination Attachment. Suggestions from this research are aimed at managers of the Asia Africa and Braga areas who must continue to be able to maintain consistency in maintaining service quality so as to create a sense of attachment with tourists, which will create an intention to promote the Asia Africa and Braga areas, so as to increase tourists' interest in visiting. Keywords: Service Quality, Destination Attachment, e-WOM Intention, Asia Afrika and Braga Areas, Heritage Tourism

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?hl=en&view_op=list_works&gmla=AETOMgHdSh2jBqJmcvDK8cxf4gOxFiaIJzBqvOWBv2WUQzgE7IBGlL3_3hGuh3uXo3L3sxheNzGGmvNAfrWbjA&user=KwkbzB4AAAAJ ID SINTA Dosen Pembimbing: A.H. Galihkusumah: 5989818 Reiza Miftah W: 5989830
Uncontrolled Keywords: Penelitian ini diharapkan dapat memperluas pemahaman dan dapat bisa mengembangkan ilmu pariwisata dalam mengkaji pengaruh antara service quality, destination attachment terhadap e-wom intention dalam wisata heritage kota Bandung. This research is expected to broaden understanding and develop tourism science in studying the influence of service quality, destination attachment on e-commerce intention in Bandung city heritage tourism.
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Resort & Leisure
Depositing User: Septian Bambang Kurniawan
Date Deposited: 24 Jul 2024 08:53
Last Modified: 24 Jul 2024 08:53
URI: http://repository.upi.edu/id/eprint/119209

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