ANALISIS STARATEGI DISKON TERHADAP VOLUME PENJUALAN DI SHOPEE: Studi Kasus Mekaya_Im

Jehan Fitri Millania, - (2024) ANALISIS STARATEGI DISKON TERHADAP VOLUME PENJUALAN DI SHOPEE: Studi Kasus Mekaya_Im. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Hasil penelitian menunjukkan bahwa strategi pemberian diskon oleh Mekaya_im untuk meningkatkan volume penjualan selama satu tahun dengan cara mengoptimalkan fitur-fitur yang tersedia pada aplikasi Shopee, seperti voucher dan promo toko. Selain itu, variasi metode pembayaran, termasuk COD, Shopeepay, Shopeepayletter, Seabank, COD-Cek dulu, transfer bank, dan lainnya, juga disediakan untuk memberikan kemudahan kepada pembeli dalam proses pembayaran. The research results show that Mekaya_im's discount strategy is to increase sales volume for one year by optimizing the features available on the Shopee application, such as vouchers and shop promos. In addition, a variety of payment methods, including COD, Shopeepay, Shopeepayletter, Seabank, COD-Check first, bank transfer, and others, are also provided to make the payment process easier for buyers.

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=list_works&hl=en&user=LWUTwdoAAAAJ ID SINTA Dosen Pembimbing: Azizah Fauziyah: 6084425 Arief Budiman: 5992927 “Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Dekan Kampus UPI Tasikmalaya Nomor: B-1726/UN40.A6/PK.03.08/2024”
Uncontrolled Keywords:	Strategi, diskon, volume penjualan, mekaya_im Strategy, Discounts, Sales Volume, Mekaya_im
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Jehan Fitri Millania
Date Deposited:	22 Jul 2024 07:22
Last Modified:	22 Jul 2024 07:22
URI:	http://repository.upi.edu/id/eprint/119200

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