Rifky Ardiansyah, - (2024) PERSEPSI RURAL TOURISM QUALITY YANG DIMILIKI WISATAWAN TERHADAP BEHAVIORAL INTENTION: Survei pada Wisatawan yang Sudah Berkunjung ke Desa Lamajang, Pangalengan, Kabupaten Bandung. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk menganalisis persepsi rural tourism quality yang dimiliki wisatawan yang terdiri dari carrying capacity, relaxation environment, dan community support terhadap behavioral intention di Desa Lamajang. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian yaitu deskriptif dan verifikatif dengan metode explanatory survey. Data dalam penelitian ini menggunakan data primer dengan pengambilan sampel sebanyak 106 responden yaitu wisatawan yang sudah berkunjung ke Desa Lamajang. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan terdapat pengaruh yang signifikan antara rural tourism quality terhadap behavioral intention. Secara parsial, dimensi carrying capacity dan community support berpengaruh secara signifikan terhadap behavioral intention, namun tidak terdapat pengaruh yang signifikan pada dimensi relaxation environment terhadap behavioral intention. This research aims to analyze the tourists’ perceptions of rural tourism quality consisting of carrying capacity, relaxation environment, and community support on behavioral intention in Lamajang Village. The research method used is a quantitative method with the type of research namely descriptive and verification with an explanatory survey method. The data in this study used primary data with a sample of 106 respondents, namely tourists who had visited Lamajang Village. The data analysis technique used is multiple linear regression. The research results show that simultaneously there is a significant influence between rural tourism quality on behavioral intention. Partially, the dimensions of carrying capacity and community support have a significant influence on behavioral intention, but there is no significant influence of the relaxation environment dimension on behavioral intention.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Yeni Yuniawati: 6146618 Rijal Khaerani: 6722119 |
| Uncontrolled Keywords: | Desa, Behavioral Intention, Rural Tourism Quality. Village, Behavioral Intention, Rural Tourism Quality. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Rifky Ardiansyah |
| Date Deposited: | 04 Jul 2024 04:43 |
| Last Modified: | 04 Jul 2024 04:43 |
| URI: | http://repository.upi.edu/id/eprint/118672 |
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