Dinda Dania Nadine Asy Syifa, - (2023) KONSTRUKSI NARASI ANTIVAKSIN DI MEDIA SOSIAL: Studi Etnografi Virtual pada Kumpulan Tagar Penolakan Vaksin di Facebook. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Isu vaksinasi dan antivaksin selalu ada dari zaman ke zaman dan semakin naik ke permukaan ketika adanya pandemi. Meskipun saat ini pandemi telah mereda tetapi kampanye penolakan vaksin kerap dilakukan di media sosial khususnya Facebook. Hal tersebut terjadi karena interaksi antar antivaksin kian meningkat sejak termediasi komputer. Penelitian ini bertujuan untuk mengetahui polarisasi konstruksi narasi antivaksin di Facebook secara tekstual, visual, dan audiovisual baik dalam aspek eksplisit maupun implisit. Untuk mencapai tujuan tersebut peneliti menggunakan pendekatan kualitatif dengan metode etnografi virtual. Data lapangan diperoleh dari tekstual analisis dan observasi nonpartisipan secara daring terhadap unggahan-unggahan antivaksin pada tagar-tagar penolakan vaksin di Facebook. Hasil penelitian menunjukkan bahwa konstruksi tekstual menjadi bentuk yang paling banyak digencarkan oleh antivaksin dalam kampanye penolakan vaksin. Sementara konstruksi visual dan audiovisual menjadi bentuk pendukung dan sifatnya tidak bisa berdiri sendiri. Secara implisit, aspek ‘ketidakpercayaan terhadap pemerintah’ dan ‘ketidakpercayaan terhadap kehandalan vaksin’ merupakan aspek yang paling sering ditemukan baik dalam konstruksi tekstual, visual, maupun audiovisual. Temuan lain yang menarik adalah adanya mekanisme pertahanan yang dilakukan antivaksin ketika mereka merasa dalam posisi terancam. Mekanisme pertahanan tersebut ada empat yakni mekanisme pertahanan penolakan, proyeksi, intelektualisasi, dan pemindahan. Hasil penelitian ini memaparkan konsep polarisasi konstruksi narasi antivaksin di Facebook dalam bentuk tekstual, visual, dan audiovisual baik secara eksplisit maupun implisit. Konsep tersebut diharapkan dapat memberikan pemahaman kepada pihak-pihak yang bertentangan dengan eksistensi antivaksin. Kata kunci: Konstruksi Narasi, Antivaksin, Tekstual, Visual, Audiovisual, Tagar, Facebook, Etnografi Virtual The issue of vaccination and antivaccine has always existed from time to time and has increasingly risen to the surface during a pandemic. Even though the pandemic has now subsided, vaccine prevention campaigns are often carried out on social media, especially in Facebook. This happens because interactions between antivaccine have increased since computer mediated communications appear. This study aims to determine the polarization of antivaccine narrative construction on Facebook textually, visually, and audiovisually in both explicit and implicit aspects. To achieve this goal, the researcher uses a qualitative approach with virtual ethnography methods. Field data was obtained from textual analysis and nonparticipant observation of antivaccine contents on vaccine rejection hashtags on Facebook. The results of the study show that textual construction is the form most promoted by antivaccine in vaccine prevention campaigns. Meanwhile, visual and audiovisual constructions are supporting forms and cannot stand alone without textual. Implicitly, the aspects of ‘distrust to the government’ and ‘distrust to the vaccine effectiveness’ are the most frequently found in both textual, visual, and audiovisual constructions. Another interesting finding in the existence of a defense mechanisms that antivaccine show when they feel threatened. There are four defense mechanisms which are denial, projection, intellectualization, and displacement. The results of this study describe the concept of polarization of antivaccine narrative construction of Facebook in textual, visual, and audiovisual forms, both explicitly and implicitly. The concept is expected to provide understanding to parties who are opposed to the existence of antivaccine. Keywords: Narrative Construction, Antivaccine, Textual, Visual, Audiovisual, Hashtag, Facebook, Virtual Ethnography
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=en&user=AyfKOwkAAAAJ ID SINTA Dosen Pembimbing: Atie Rachmiatie: 5973752 Vidi Sukmayadi: 5975463 |
| Uncontrolled Keywords: | Kata kunci: Konstruksi Narasi, Antivaksin, Tekstual, Visual, Audiovisual, Tagar, Facebook, Etnografi Virtual Keywords: Narrative Construction, Antivaccine, Textual, Visual, Audiovisual, Hashtag, Facebook, Virtual Ethnography |
| Subjects: | H Social Sciences > HE Transportation and Communications R Medicine > RA Public aspects of medicine |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
| Depositing User: | Dinda Dania Nadine Asy Syifa |
| Date Deposited: | 27 Jun 2024 04:42 |
| Last Modified: | 27 Jun 2024 04:42 |
| URI: | http://repository.upi.edu/id/eprint/118513 |
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