KONSTRUKSI NARASI ANTIVAKSIN DI MEDIA SOSIAL: Studi Etnografi Virtual pada Kumpulan Tagar Penolakan Vaksin di Facebook

    Dinda Dania Nadine Asy Syifa, - (2023) KONSTRUKSI NARASI ANTIVAKSIN DI MEDIA SOSIAL: Studi Etnografi Virtual pada Kumpulan Tagar Penolakan Vaksin di Facebook. S1 thesis, Universitas Pendidikan Indonesia.

    Abstract

    Isu vaksinasi dan antivaksin selalu ada dari zaman ke zaman dan semakin naik ke permukaan ketika
    adanya pandemi. Meskipun saat ini pandemi telah mereda tetapi kampanye penolakan vaksin kerap
    dilakukan di media sosial khususnya Facebook. Hal tersebut terjadi karena interaksi antar antivaksin
    kian meningkat sejak termediasi komputer. Penelitian ini bertujuan untuk mengetahui polarisasi
    konstruksi narasi antivaksin di Facebook secara tekstual, visual, dan audiovisual baik dalam aspek
    eksplisit maupun implisit. Untuk mencapai tujuan tersebut peneliti menggunakan pendekatan
    kualitatif dengan metode etnografi virtual. Data lapangan diperoleh dari tekstual analisis dan observasi
    nonpartisipan secara daring terhadap unggahan-unggahan antivaksin pada tagar-tagar penolakan
    vaksin di Facebook. Hasil penelitian menunjukkan bahwa konstruksi tekstual menjadi bentuk yang
    paling banyak digencarkan oleh antivaksin dalam kampanye penolakan vaksin. Sementara konstruksi
    visual dan audiovisual menjadi bentuk pendukung dan sifatnya tidak bisa berdiri sendiri. Secara
    implisit, aspek ‘ketidakpercayaan terhadap pemerintah’ dan ‘ketidakpercayaan terhadap kehandalan
    vaksin’ merupakan aspek yang paling sering ditemukan baik dalam konstruksi tekstual, visual,
    maupun audiovisual. Temuan lain yang menarik adalah adanya mekanisme pertahanan yang dilakukan
    antivaksin ketika mereka merasa dalam posisi terancam. Mekanisme pertahanan tersebut ada empat
    yakni mekanisme pertahanan penolakan, proyeksi, intelektualisasi, dan pemindahan. Hasil penelitian
    ini memaparkan konsep polarisasi konstruksi narasi antivaksin di Facebook dalam bentuk tekstual,
    visual, dan audiovisual baik secara eksplisit maupun implisit. Konsep tersebut diharapkan dapat
    memberikan pemahaman kepada pihak-pihak yang bertentangan dengan eksistensi antivaksin.
    Kata kunci: Konstruksi Narasi, Antivaksin, Tekstual, Visual, Audiovisual, Tagar, Facebook,
    Etnografi Virtual

    The issue of vaccination and antivaccine has always existed from time to time and has increasingly
    risen to the surface during a pandemic. Even though the pandemic has now subsided, vaccine
    prevention campaigns are often carried out on social media, especially in Facebook. This happens
    because interactions between antivaccine have increased since computer mediated communications
    appear. This study aims to determine the polarization of antivaccine narrative construction on
    Facebook textually, visually, and audiovisually in both explicit and implicit aspects. To achieve this
    goal, the researcher uses a qualitative approach with virtual ethnography methods. Field data was
    obtained from textual analysis and nonparticipant observation of antivaccine contents on vaccine
    rejection hashtags on Facebook. The results of the study show that textual construction is the form
    most promoted by antivaccine in vaccine prevention campaigns. Meanwhile, visual and audiovisual
    constructions are supporting forms and cannot stand alone without textual. Implicitly, the aspects of
    ‘distrust to the government’ and ‘distrust to the vaccine effectiveness’ are the most frequently found
    in both textual, visual, and audiovisual constructions. Another interesting finding in the existence of a
    defense mechanisms that antivaccine show when they feel threatened. There are four defense
    mechanisms which are denial, projection, intellectualization, and displacement. The results of this
    study describe the concept of polarization of antivaccine narrative construction of Facebook in
    textual, visual, and audiovisual forms, both explicitly and implicitly. The concept is expected to
    provide understanding to parties who are opposed to the existence of antivaccine.
    Keywords: Narrative Construction, Antivaccine, Textual, Visual, Audiovisual, Hashtag, Facebook,
    Virtual Ethnography

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    Official URL: https://repository.upi.edu/
    Item Type: Thesis (S1)
    Additional Information: https://scholar.google.com/citations?view_op=list_works&hl=en&user=AyfKOwkAAAAJ ID SINTA Dosen Pembimbing: Atie Rachmiatie: 5973752 Vidi Sukmayadi: 5975463
    Uncontrolled Keywords: Kata kunci: Konstruksi Narasi, Antivaksin, Tekstual, Visual, Audiovisual, Tagar, Facebook, Etnografi Virtual Keywords: Narrative Construction, Antivaccine, Textual, Visual, Audiovisual, Hashtag, Facebook, Virtual Ethnography
    Subjects: H Social Sciences > HE Transportation and Communications
    R Medicine > RA Public aspects of medicine
    Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi
    Depositing User: Dinda Dania Nadine Asy Syifa
    Date Deposited: 27 Jun 2024 04:42
    Last Modified: 27 Jun 2024 04:42
    URI: http://repository.upi.edu/id/eprint/118513

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