Dinda Dania Nadine Asy Syifa, - (2023) KONSTRUKSI NARASI ANTIVAKSIN DI MEDIA SOSIAL: Studi Etnografi Virtual pada Kumpulan Tagar Penolakan Vaksin di Facebook. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Isu vaksinasi dan antivaksin selalu ada dari zaman ke zaman dan semakin naik ke permukaan ketika
adanya pandemi. Meskipun saat ini pandemi telah mereda tetapi kampanye penolakan vaksin kerap
dilakukan di media sosial khususnya Facebook. Hal tersebut terjadi karena interaksi antar antivaksin
kian meningkat sejak termediasi komputer. Penelitian ini bertujuan untuk mengetahui polarisasi
konstruksi narasi antivaksin di Facebook secara tekstual, visual, dan audiovisual baik dalam aspek
eksplisit maupun implisit. Untuk mencapai tujuan tersebut peneliti menggunakan pendekatan
kualitatif dengan metode etnografi virtual. Data lapangan diperoleh dari tekstual analisis dan observasi
nonpartisipan secara daring terhadap unggahan-unggahan antivaksin pada tagar-tagar penolakan
vaksin di Facebook. Hasil penelitian menunjukkan bahwa konstruksi tekstual menjadi bentuk yang
paling banyak digencarkan oleh antivaksin dalam kampanye penolakan vaksin. Sementara konstruksi
visual dan audiovisual menjadi bentuk pendukung dan sifatnya tidak bisa berdiri sendiri. Secara
implisit, aspek ‘ketidakpercayaan terhadap pemerintah’ dan ‘ketidakpercayaan terhadap kehandalan
vaksin’ merupakan aspek yang paling sering ditemukan baik dalam konstruksi tekstual, visual,
maupun audiovisual. Temuan lain yang menarik adalah adanya mekanisme pertahanan yang dilakukan
antivaksin ketika mereka merasa dalam posisi terancam. Mekanisme pertahanan tersebut ada empat
yakni mekanisme pertahanan penolakan, proyeksi, intelektualisasi, dan pemindahan. Hasil penelitian
ini memaparkan konsep polarisasi konstruksi narasi antivaksin di Facebook dalam bentuk tekstual,
visual, dan audiovisual baik secara eksplisit maupun implisit. Konsep tersebut diharapkan dapat
memberikan pemahaman kepada pihak-pihak yang bertentangan dengan eksistensi antivaksin.
Kata kunci: Konstruksi Narasi, Antivaksin, Tekstual, Visual, Audiovisual, Tagar, Facebook,
Etnografi Virtual
The issue of vaccination and antivaccine has always existed from time to time and has increasingly
risen to the surface during a pandemic. Even though the pandemic has now subsided, vaccine
prevention campaigns are often carried out on social media, especially in Facebook. This happens
because interactions between antivaccine have increased since computer mediated communications
appear. This study aims to determine the polarization of antivaccine narrative construction on
Facebook textually, visually, and audiovisually in both explicit and implicit aspects. To achieve this
goal, the researcher uses a qualitative approach with virtual ethnography methods. Field data was
obtained from textual analysis and nonparticipant observation of antivaccine contents on vaccine
rejection hashtags on Facebook. The results of the study show that textual construction is the form
most promoted by antivaccine in vaccine prevention campaigns. Meanwhile, visual and audiovisual
constructions are supporting forms and cannot stand alone without textual. Implicitly, the aspects of
‘distrust to the government’ and ‘distrust to the vaccine effectiveness’ are the most frequently found
in both textual, visual, and audiovisual constructions. Another interesting finding in the existence of a
defense mechanisms that antivaccine show when they feel threatened. There are four defense
mechanisms which are denial, projection, intellectualization, and displacement. The results of this
study describe the concept of polarization of antivaccine narrative construction of Facebook in
textual, visual, and audiovisual forms, both explicitly and implicitly. The concept is expected to
provide understanding to parties who are opposed to the existence of antivaccine.
Keywords: Narrative Construction, Antivaccine, Textual, Visual, Audiovisual, Hashtag, Facebook,
Virtual Ethnography
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Item Type: | Thesis (S1) |
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Additional Information: | https://scholar.google.com/citations?view_op=list_works&hl=en&user=AyfKOwkAAAAJ ID SINTA Dosen Pembimbing: Atie Rachmiatie: 5973752 Vidi Sukmayadi: 5975463 |
Uncontrolled Keywords: | Kata kunci: Konstruksi Narasi, Antivaksin, Tekstual, Visual, Audiovisual, Tagar, Facebook, Etnografi Virtual Keywords: Narrative Construction, Antivaccine, Textual, Visual, Audiovisual, Hashtag, Facebook, Virtual Ethnography |
Subjects: | H Social Sciences > HE Transportation and Communications R Medicine > RA Public aspects of medicine |
Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Ilmu Komunikasi |
Depositing User: | Dinda Dania Nadine Asy Syifa |
Date Deposited: | 27 Jun 2024 04:42 |
Last Modified: | 27 Jun 2024 04:42 |
URI: | http://repository.upi.edu/id/eprint/118513 |
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