MODEL HISTORICAL TOURIST ENGAGEMENT DALAM MENINGKATKAN TOURIST LOYALTY: Survey Pada Wisatawan Hotel Bersejarah di Jawa Barat

Tuti Anggraeni, - (2024) MODEL HISTORICAL TOURIST ENGAGEMENT DALAM MENINGKATKAN TOURIST LOYALTY: Survey Pada Wisatawan Hotel Bersejarah di Jawa Barat. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk memperoleh temuan tentang model historical
tourist engagement dalam meningkatkan tourist loyalty pada wisatawan hotel
bersejarah di Jawa Barat. Deskripsi dari variabel technology service innovation
yang terjadi dalam bisnis hotel bersejarah, berdasarkan kesan pengalaman yang
diterima wisatawan, dapat menimbulkan kenyamanan. Kenyamanan ini akan
menjadi salah satu keterikatan wisatawan, sehingga dalam penelitian ini menjadi
pengembangan variabel baru yang dinamai dengan istilah Historical Tourist
Engagement. Metoda penelitian menggunakan pendekatan kuantitatif dengan
teknik pengumpulan data menggunakan penelitian sampling jenuh. Penyebaran
kuesioner dilakukan dengan explanatory survey terhadap 382 responden
wisatawan yang merupakan anggota ROC/member hotel bersejarah di Jawa Barat.
Objek penelitian melibatkan technology service innovation, human service
innovation, historical tourist engagement, tourist satisfaction dan tourist loyalty.
Teknik analisa data menggunakan Structural Equation Modeling (SEM). Hasil
penelitian menunjukkan bahwa pengaruh Technology Service Innovation terhadap
Tourist Loyalty melalui Human Service Innovation, Historical Tourist
Engagement dan Tourist Satisfaction wisatawan yang menginap di hotel
bersejarah di Jawa Barat secara full mediasi serial memberikan nilai kontribusi
yang paling besar dalam penelitian ini. Untuk meningkatkan loyalitas pelanggan
yang berbasis pada kualitas layanan inovasi teknologi harus menggunakan full
mediasi serial dengan strategi jaminan kualitas pelayanan inovasi pegawai, nilai
keaslian suatu bangunan bersejarah hal tersebut dapat menimbulkan kepuasan
secara keseluruhan sehingga wisatawan mau dengan sukarela memberikan
informasi-informasi yang positif mengenai hotel bersejarah di Provinsi Jawa Barat
secara sukarela kepada lingkungan luar tanpa paksaan dari pihak manapun

This research aims to find the model of historical tourist engagement in
enhancing tourist loyalty among tourists of historical hotels in West Java. The
description of the variable technology service innovation occurring in the
business of historical hotels, is based on the impressions of the experience
received by tourists, can create comfort. This comfort will become one of the
tourist attachments, thus in this study it becomes the development of a new
variable named Historical Tourist Engagement. The research method used a
quantitative approach with data collection techniques using saturated sampling.
The distribution of questionnaires were carried out with an explanatory survey to
382 respondent tourists who are ROC (Repeater Order Customer)/members of
historical hotels in West Java. The research objective involves technology service
innovation, human service innovation, historical tourist engagement, tourist
satisfaction, and tourist loyalty. Data analysis technique used Structural Equation
Modeling (SEM). The results indicate that the influence of Technology Service
Innovation on Tourist Loyalty through Human Service Innovation, Historical
Tourist Engagement, and Tourist Satisfaction of tourists staying at historical
hotels in West Java in full serial mediation provides the greatest contribution
value in this study. To enhance customer loyalty based on the quality of
technology innovation services, full serial mediation with quality assurance
strategies of employee service innovation, the authenticity value of a historical
building can generate overall satisfaction, thus tourists are willing to voluntarily
provide positive information about historical hotels in the West Java Province
voluntarily to the external environment without coercion from any panty.

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Item Type:	Thesis (S3)
Additional Information:	ID SINTA Dosen Pembimbing: VANESSA GAFFAR: 5993246 DISMAN: 5991816 PUSPO DEWI DIRGANTARI: 5980376
Uncontrolled Keywords:	Technology service innovation, Human service innovation, Historical tourist engagement, Tourist satisfaction, Tourist loyalty, Hotel bersejarah. Technology service innovation, Human service innovation, Historical tourist engagement, Tourist satisfaction, Tourist loyalty, Historical hotel.
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen
Depositing User:	Tuti Anggraeni
Date Deposited:	31 May 2024 09:50
Last Modified:	31 May 2024 09:50
URI:	http://repository.upi.edu/id/eprint/117945

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