Tuti Anggraeni, - (2024) MODEL HISTORICAL TOURIST ENGAGEMENT DALAM MENINGKATKAN TOURIST LOYALTY: Survey Pada Wisatawan Hotel Bersejarah di Jawa Barat. S3 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk memperoleh temuan tentang model historical tourist engagement dalam meningkatkan tourist loyalty pada wisatawan hotel bersejarah di Jawa Barat. Deskripsi dari variabel technology service innovation yang terjadi dalam bisnis hotel bersejarah, berdasarkan kesan pengalaman yang diterima wisatawan, dapat menimbulkan kenyamanan. Kenyamanan ini akan menjadi salah satu keterikatan wisatawan, sehingga dalam penelitian ini menjadi pengembangan variabel baru yang dinamai dengan istilah Historical Tourist Engagement. Metoda penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data menggunakan penelitian sampling jenuh. Penyebaran kuesioner dilakukan dengan explanatory survey terhadap 382 responden wisatawan yang merupakan anggota ROC/member hotel bersejarah di Jawa Barat. Objek penelitian melibatkan technology service innovation, human service innovation, historical tourist engagement, tourist satisfaction dan tourist loyalty. Teknik analisa data menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa pengaruh Technology Service Innovation terhadap Tourist Loyalty melalui Human Service Innovation, Historical Tourist Engagement dan Tourist Satisfaction wisatawan yang menginap di hotel bersejarah di Jawa Barat secara full mediasi serial memberikan nilai kontribusi yang paling besar dalam penelitian ini. Untuk meningkatkan loyalitas pelanggan yang berbasis pada kualitas layanan inovasi teknologi harus menggunakan full mediasi serial dengan strategi jaminan kualitas pelayanan inovasi pegawai, nilai keaslian suatu bangunan bersejarah hal tersebut dapat menimbulkan kepuasan secara keseluruhan sehingga wisatawan mau dengan sukarela memberikan informasi-informasi yang positif mengenai hotel bersejarah di Provinsi Jawa Barat secara sukarela kepada lingkungan luar tanpa paksaan dari pihak manapun This research aims to find the model of historical tourist engagement in enhancing tourist loyalty among tourists of historical hotels in West Java. The description of the variable technology service innovation occurring in the business of historical hotels, is based on the impressions of the experience received by tourists, can create comfort. This comfort will become one of the tourist attachments, thus in this study it becomes the development of a new variable named Historical Tourist Engagement. The research method used a quantitative approach with data collection techniques using saturated sampling. The distribution of questionnaires were carried out with an explanatory survey to 382 respondent tourists who are ROC (Repeater Order Customer)/members of historical hotels in West Java. The research objective involves technology service innovation, human service innovation, historical tourist engagement, tourist satisfaction, and tourist loyalty. Data analysis technique used Structural Equation Modeling (SEM). The results indicate that the influence of Technology Service Innovation on Tourist Loyalty through Human Service Innovation, Historical Tourist Engagement, and Tourist Satisfaction of tourists staying at historical hotels in West Java in full serial mediation provides the greatest contribution value in this study. To enhance customer loyalty based on the quality of technology innovation services, full serial mediation with quality assurance strategies of employee service innovation, the authenticity value of a historical building can generate overall satisfaction, thus tourists are willing to voluntarily provide positive information about historical hotels in the West Java Province voluntarily to the external environment without coercion from any panty.
![[img]](http://repository.upi.edu/style/images/fileicons/text.png) |
Text
D_IMN_2104928_Title.pdf Download (441kB) |
|
Text
D_IMN_2104928_Chapter1.pdf Download (682kB) |
|
Text
D_IMN_2104928_Chapter2.pdf Restricted to Staf Perpustakaan Download (705kB) |
|
Text
D_IMN_2104928_Chapter3.pdf Download (1MB) |
|
Text
D_IMN_2104928_Chapter4.pdf Restricted to Staf Perpustakaan Download (2MB) |
|
Text
D_IMN_2104928_Chapter5.pdf Download (249kB) |
|
Text
D_IMN_2104928_Appendix.pdf Restricted to Staf Perpustakaan Download (3MB) |
| Item Type: | Thesis (S3) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: VANESSA GAFFAR: 5993246 DISMAN: 5991816 PUSPO DEWI DIRGANTARI: 5980376 |
| Uncontrolled Keywords: | Technology service innovation, Human service innovation, Historical tourist engagement, Tourist satisfaction, Tourist loyalty, Hotel bersejarah. Technology service innovation, Human service innovation, Historical tourist engagement, Tourist satisfaction, Tourist loyalty, Historical hotel. |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen |
| Depositing User: | Tuti Anggraeni |
| Date Deposited: | 31 May 2024 09:50 |
| Last Modified: | 31 May 2024 09:50 |
| URI: | http://repository.upi.edu/id/eprint/117945 |
Actions (login required)
 |
View Item |