PENGARUH DINING EXPERIENCE TERHADAP REVISIT INTENTION MELALUI CUSTOMER SATISFACTION: Survei pada Pelanggan Atanapi Coffee Camp di Kota Bandung

Kinkin Siti Sakinah, - (2024) PENGARUH DINING EXPERIENCE TERHADAP REVISIT INTENTION MELALUI CUSTOMER SATISFACTION: Survei pada Pelanggan Atanapi Coffee Camp di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Dining Experience Terhadap Revisit Intention Melalui Customer Satisfaction pada Pelanggan Atanapi Coffee Camp di Kota Bandung. Dalam penelitian ini menggunakan variabel bebas (X), variabel mediasi (Z) dan variabel terikat (Y). Variabel bebas yakni dining experience yang terdiri dari food quality, restaurant service quality, dan physical environment quality. Variabel mediasi yakni customer satisfaction yang terdiri dari price, quality of service, speed of service dan trust in employees. Variabel terikat yakni revisit intention yang terdiri dari recommendation to others dan plan to revisit. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif. Data dalam penelitian menggunakan data primer dengan pengambilan sampel sebanyak 230 responden yaitu pelanggan yang sudah pernah mengunjungi Atanapi Coffe Camp Bandung. Teknik analisis data yang digunakan adalah analisis data verifikasi atau SEM (Structural Equation Modelling) dengan menggunakan bantuan aplikasi SPSS 23 dan AMOS 24. Hasil penelitian menunjukan bahwa dining experience memberikan pengaruh secara positif dan signifikan pada revisit intention melalui customer satisfaction di Atanapi Coffee Camp Bandung sehingga peneliti merekomendasikan Atanapi Coffee Camp Bandung untuk mempertahankan nilai-nilai yang diberikan pada aspek dining experience dan customer satisfaction. This study aims to determine how Dining Experience affects Revisit Intention through Customer Satisfaction at Atanapi Coffee Camp Customers in Bandung City. This study uses independent variables (X), mediating variables (Z) and dependent variables (Y). The independent variable is the dining experience which consists of food quality, restaurant service quality, and physical environment quality. The mediating variable is customer satisfaction which consists of price, quality of service, speed of service and trust in employees. The dependent variable is revisit intention which consists of recommendation to others and plan to revisit. The type of research used is descriptive and verification. The data in the study used primary data with a sampling of 230 respondents, namely customers who have visited Atanapi Coffee Camp Bandung. The data analysis technique used is verification data analysis or SEM (Structural Equation Modelling) using the help of SPSS 23 and AMOS 24 applications. The results showed that dining experience had a positive and significant effect on revisit intention through customer satisfaction at Atanapi Coffee Camp Bandung so that researchers recommend Atanapi Coffee Camp Bandung to maintain the values provided in the aspects of dining experience and customer satisfaction.

Item Type: Thesis (S1)
Additional Information: https://scholar.google.com/citations?user=u8C0eckAAAAJ&hl=id ID SINTA Dosen Pembimbing: Gita Siswhara: 5978179 Suka Prayanta Pandia: 6745613
Uncontrolled Keywords: Restoran, Dining Experience, Customer Satisfaction, Revisit Intention, Pelanggan, Bandung Restaurant, Dining Experience, Customer Satisfaction, Revisit Intention, Customer, Bandung
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User: - Kinkin Siti Sakinah
Date Deposited: 17 May 2024 07:57
Last Modified: 17 May 2024 07:57
URI: http://repository.upi.edu/id/eprint/117634

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