ANALISIS STRATEGI BUSINESS MODEL CANVAS DI PT FATAHILLAH ANUGERAH NIBRAS DI KOTA TANGERANG

Dimas Fauzan Rahman, - (2023) ANALISIS STRATEGI BUSINESS MODEL CANVAS DI PT FATAHILLAH ANUGERAH NIBRAS DI KOTA TANGERANG. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Tujuan dari penelitian ini untuk mengetahui gambaran strategi, identifikasi,dan Formulasi
Strategi Business Model Canvas di PT. Fatahillah Anugerah Nibras. Penelitian ini
menggunakan metode penelitian pendekatan deskriptif kualitatif. Pengumpulan data yang
dilakukan menggunakan dua sumber data yaitu data primer dan data sekunder. Analisis
dalam penelitian ini menggunakan analisis Business Model Canvas. Data yang diambil
mulai tahun 2022. Berdasarkan hasil penelitian menunjukkan bahwa salah satu cara
mengembangkan bisnis PT. Fatahillah Anugerah Nibras supaya dapat bersaing dengan
pesaing adalah menggunakan model bisnis dengan pendekatan bisnis model canvas dan
menggunakan strategi red ocean. Hasil formulasi strategi pada tiap elemen bisnis model
canvas yaitu, value propositions: icon produk busana muslim berkualitas keluarga
Indonesia, model dan ukuran pakaian bervariasi, kemudahan akses memperoleh produk
dan mengedepankan nilai-nilai sustainability dan ecofriendly. Key resources:
menambahkan core talent. Key activities: penambahan menyediakan sarana pembelajaran
melalui learning center, memproses pakaian jadi dalam skala besar dan melakukan
penjualan antar perusahaan B2B dan peningkatan alat produksi. Key partners: penambahan
vendor, vendor marketing, distributor dan ambassador dan peningkatan paramitra dan
pemasok kain.

The purpose of this study was to determine the strategy description, identification, and
Business Model Canvas Strategy Formulation at PT Fatahillah Anugerah Nibras. This
research used a qualitative descriptive approach research method. Data collection was
carried out using two data sources, namely primary data and secondary data. The analysis
in this study used Business Model Canvas analysis. Data taken starting in 2022. Based on
the results of the study, it showed that one way to develop PT Fatahillah Anugerah Nibras'
business so that it could compete with competitors was to use a business model with a
business model canvas approach and used
a red ocean strategy. The results of strategy formulation on each element of the
business model canvas, namely, value propositions: icon of Indonesian family quality
Muslim fashion products, varied clothing models and sizes, easy access to products and
prioritizing sustainability and ecofriendly values. Key resources: adding core talent. Key
activities: the addition of providing learning facilities through learning centers, processing
apparel on a large scale and selling between B2B companies and improving production
equipment. Key partners: adding vendors, marketing vendors, distributors and
ambassadors and increasing partners and fabric suppliers.

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	Text S_KWU_1907685_Chapter1.pdf Download (293kB)
	Text S_KWU_1907685_Chapter2.pdf Restricted to Staf Perpustakaan Download (486kB)
	Text S_KWU_1907685_Chapter3.pdf Download (298kB)
	Text S_KWU_1907685_Chapter4.pdf Restricted to Staf Perpustakaan Download (2MB)
	Text S_KWU_1907685_Chapter5.pdf Download (232kB)
	Text S_KWU_1907685_Appendix.pdf Restricted to Staf Perpustakaan Download (662kB)

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing Arief Budiman: 5992927 Ismail Yusuf: 6146933
Uncontrolled Keywords:	Business Model Canvas, Red Ocean Strategi, Strategi Bisnis
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Dimas Fauzan Rahman
Date Deposited:	15 May 2024 03:25
Last Modified:	15 May 2024 03:25
URI:	http://repository.upi.edu/id/eprint/117518

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