Alfi Amalia Khaerani, - (2024) PENGARUH TRAVEL MOTIVATION TERHADAP BEHAVIORAL INTETION DENGAN PERCEIVED AUTHENTICITY SEBAGAI VARIABEL MEDIASI: Survei pada Pengunjung Wisata Sejarah Keraton di Kota Cirebon. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana efek mediasi dari perceived authenticity pada Pengaruh travel motivation terhadap behavioral intention. Survei dilakukan kepada pengunjung Wisata Sejarah Keraton di Kota Cirebon, diantaranya adalah Keraton Kasepuhan, Keraton Kanoman, Keraton Kacirebonan, Keraton Kaprabonan, dan Taman Air Gua Sunyaragi. Penelitian ini menggunakan variabel bebas (X) yaitu Travel Motivation yang terdiri dari tiga dimensi yaitu emotional experience, recreational experience, dan educational/cultural experience. Perceived Authenticity sebagai variabel mediasi (Y1) dengan dimensi object-related authenticity, constructive authenticity, dan existential authenticity, serta Behavioral Intention sebagai variabel yang dipengaruhi kedua variabel sebelumnya. Metode yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif dan verifikatif. Penelitian dilakukan dengan menetapkan sampel berjumlah 230 pengunjung melalui kuesioner sebagai pengumpulan data. Penelitian menggunakan teknik analisis SEM (Structural Equation Model) dengan software AMOS versi 20 dan IBM SPSS versi 20 for Windows. Pengujian yang telah dilakukan menyimpulkan bahwa perceived authenticity memberikan efek moderasi kepada pengaruh antara travel motivation terhadap behavioral intention. This study aims to find out how the mediating effect of perceived authenticity has on the influence of travel motivation on behavioral intention. The survey was conducted to visitors to the Palace Heritage Tourism in Cirebon City, including Kasepuhan Palace, Kanoman Palace, Kacirebonan Palace, Kaprabonan Palace, and Gua Sunyaragi Water Park. This study used the free variable (X) Travel Motivation which consists of three dimensions: emotional experience, recreational experience, and educational/cultural experience. Perceived Authenticity as a mediating variable (Y1) with object-related authenticity, constructive authenticity, and existential authenticity as the dimensions, and Behavior Intention as the variables affected by the two preceding variables. The methods used are quantitative methods with descriptive and verifiable research types. The study was conducted by establishing a sample of 230 visitors through questionnaires as data collection. The research used SEM (Structural Equation Model) analysis techniques with AMOS version 20 and IBM SPSS version 20 for Windows software. Tests have concluded that perceived authenticity has a moderating effect on the influence of travel motivation on behavioral intentions.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?user=I4X4SB8AAAAJ&hl=id ID SINTA Dosen Pembimbing: Gita Siswhara: 5978179 Rijal Khaerani: 6722119 |
| Uncontrolled Keywords: | Travel Motivation, Perceived Authenticity, Behavioral Intention, Wisata Sejarah Keraton Kota Cirebon Travel Motivation, Perceived Authenticity, Behavioral Intention, Palace heritage tourism in Cirebon city |
| Subjects: | D History General and Old World > D History (General) G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Alfi Amalia Khaerani |
| Date Deposited: | 04 Apr 2024 05:55 |
| Last Modified: | 04 Apr 2024 05:55 |
| URI: | http://repository.upi.edu/id/eprint/116606 |
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