Afifatu Zakiyah, - (2024) PENGARUH E-SERVICE QUALITY TERHADAP RE-USE INTENTION MELALUI E-SATISFACTION : Survei pada Pengguna Aplikasi Sociolla di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan memperoleh gambaran dan pengaruh e-service quality terhadap reuse intention melalui e-satisaction pengguna aplikasi Sociolla di Indonesia. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Penelitian ini melibatkan 200 sampel yang diambil dengan metode simple random sampling. Teknik analisis yang digunakan adalah analisis structural equation model (SEM) dengan bantuan perangkat lunak AMOS for Windows. Hasil penelitian menunjukkan gambaran e-service quality, e-satisfaction dan reuse intention berada pada kategori tinggi. Temuan penelitian ini menunjukkan bahwa pengaruh tidak langsung e-service quality lebih tinggi dalam membentuk reuse intention melalui e-satisfaction. Berdasarkan hasil penelitian, peneliti merekomendasikan untuk agar aplikasi Sociolla mempertahankan, mengelola, dan memaksimalkan keberadaan e-service quality melalui efficiency, fullfillment, system availability, privacy, responsiveness, compensation dan contact. Kata kunci: e-service quality, e-satisfaction, reuse intention This study aims to obtain an overview and influence of e-service quality on reuse intention through e-satisfaction on Sociolla application users in Indonesia. This research uses descriptive and verification methods with a quantitative approach. This study involved 200 samples taken by simple random sampling method. The analysis technique used is structural equation model (SEM) analysis using AMOS for Windows. The findings of this study indicate that the indirect effect of e-service quality is higher of influence on reuse intention through e-satisfaction on Sociolla app, compared to the direct effect. Based on the research results, the researcher recommends that the Sociolla app maintains, manages, and maximizes the presence of e-service quality through efficiency, fulfillment, system availability, privacy, responsiveness, compensation, and contact. Keywords: e-service quality, e-satisfaction, reuse intention
| Item Type: | Thesis (S1) |
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| Additional Information: | https://scholar.google.com/citations?hl=id&user=Zofqc2wAAAAJ SINTA ID : 5984870 SINTA ID : 5980376 |
| Uncontrolled Keywords: | e-service quality, e-satisfaction, reuse intention |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Afifatu Zakiyah |
| Date Deposited: | 30 Apr 2024 02:18 |
| Last Modified: | 30 Apr 2024 02:18 |
| URI: | http://repository.upi.edu/id/eprint/116493 |
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