Nadia Sapitri, - (2021) PENGARUH DINING EXPERIENCE TERHADAP CUSTOMER SATISFACTION: Survei terhadap Konsumen yang pernah bersantap di Rumah Makan khas Betawi Babeh Sadeli Pada Masa Pandemic Covid-19. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh dining experience terhadap customer satisfaction di Rumah Makan khas Betawi Babeh Sadeli. Dalam penelitian ini, variabel bebas (X) yang digunakan adalah dining experience yang terdiri dari food quality, service quality, quality og environment, dan price fairness serta variabel terikat (Y) yaitu customer satisfaction. Metode penelitian yang digunakan adalah explanatory survey dengan pendekatan cross sectional method dengan jumlah sampel sebanyak 120 yang terdiri dari konsumen yang pernah bersantap di Rumah Makan khas Betawi Babeh Sadeli pada masa pandemic Covid-19. Teknik analisis data dan uji hipotesis yang digunakan adalah analisis jalur (path analysis). Skala yang digunakan adalah skala likert. Berdasarkan pengujian diperoleh hasil secara simultan dining experience berpengaruh signifikan terhadap customer satisfaction. Pelaksanaan dining experience di Rumah Makan khas Betawi Babeh Sadeli, food quality mendapatkan nilai tertinggi dan dimensi price fairness mendapatkan nilai terendah. Kemudian tanggapan mengenai customer satisfaction di Rumah Makan khas Betawi Babeh Sadeli berada pada kategori tinggi, dimensi food quality mendapatkan nilai tertinggi dan dimensi price fairness mendapatkan penilaian terendah. Hasil penelitian menunjukkan adanya pengaruh antara customer satisfaction dan customer satisfaction. This research is aimed to analyze the impact of dining experience towards customer satisfaction on Rumah Makan khas Betawi Babeh Sadeli. In this research, the independent variable (X) is dining experience which consist of food quality, service quality, quality of environment, and price fairness and along with dependent variable (Y) which is customer satisfaction. The research method used is the explanatory survey with a cross sectional method approach with a sample amount of 120 consisting of consumer who have dine at Rumah Makan khas Betawi Babeh Sadeli during Covid-19 pandemic. Data analysis technique and hypothesis test in this research is path analysis. The scale used is the Likert scale. Based on test, the simultaneous result shows that dining experience has a significant impact on customer satisfaction. Food quality gain the highest score while the price fairness is the lowest score on research as the sub variable of independent variable. The customer satisfaction at Rumah Makan khas Betawi Babeh Sadeli is also the highest score in the category, by the food quality as highest score and the price fairness as the lowest one. In conclusion, this research approved that there is a big impact towards each other among the dining experience and customer satisfaction.
| Item Type: | Thesis (S1) |
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| Additional Information: | ID SINTA Dosen Pembimbing Gitasishwara: 5978179 Andreas Suwandi: 6681654 |
| Uncontrolled Keywords: | Dining Experience, Customer Satisfaction |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Nadia Sapitri |
| Date Deposited: | 21 Mar 2024 06:59 |
| Last Modified: | 21 Mar 2024 06:59 |
| URI: | http://repository.upi.edu/id/eprint/116357 |
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