ANALISIS PENGEMBANGAN BISNIS MENGGUNAKAN BUSINESS MODEL INNOVATION PADA USAHA SG FOOD PHOTOGRAPHY

Esti Meilinda, - (2024) ANALISIS PENGEMBANGAN BISNIS MENGGUNAKAN BUSINESS MODEL INNOVATION PADA USAHA SG FOOD PHOTOGRAPHY. S1 thesis, Universitas Pendidikan Indonesia.

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Official URL: https://repository.upi.edu/

Abstract

Penelitian ini bertujuan untuk menggambarkan inovasi dalam pengembangan bisnis yang saat ini diterapkan oleh SG Food Photography, mengidentifikasi strategi pengembangan bisnis yang digunakan, dan merumuskan strategi pengembangan bisnis dengan menggunakan analisis Business Model Innovation. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa meskipun SG Food Photography telah menerapkan beberapa strategi pengembangan bisnis, namun belum optimal. Penerapan analisis Business Model Innovation diharapkan mampu untuk memperhitungkan perubahan tren dan kebutuhan pasar, SG Food Photography dapat meningkatkan keberlanjutan bisnis mereka dengan tetap relevan dan responsif terhadap perubahan dalam lingkungan bisnis yang terus berubah. Oleh karena itu, penelitian ini memberikan kontribusi dengan menyajikan rekomendasi untuk meningkatkan efektivitas pengembangan bisnis melalui penerapan konsep Business Model Innovation dalam konteks usaha SG Food Photography. This research aims to describe the innovations in business development currently implemented by SG Food Photography, identify the business development strategies used, and develop business development strategies using Business Model Innovation analysis. The research method used is a qualitative method with a case study approach. The research results show that although SG Food Photography has implemented several business development strategies, they are not optimal. The analysis of the application of Business Model Innovation is expected to be able to explain changes in market trends and needs, SG Food Photography can increase their business desires by remaining relevant and responsive to changes in an ever-changing business environment. Therefore, this research makes a contribution by presenting recommendations for increasing the effectiveness of business development through the application of the Business Model Innovation concept in the context of the SG Food Photography business.

Item Type: Thesis (S1)
Additional Information: ID SINTA Dosen Pembimbing Ismail Yusuf: 6146933 Mira Nurfitriya: 6746175
Uncontrolled Keywords: Pengembangan Bisnis, Business Model Innovation Business development, Business Model Innovation
Subjects: L Education > L Education (General)
T Technology > T Technology (General)
Divisions: UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User: Esti Meilinda
Date Deposited: 13 Mar 2024 04:56
Last Modified: 13 Mar 2024 04:56
URI: http://repository.upi.edu/id/eprint/116148

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