ANALISIS STRATEGI PADA TASCO MINIMART DI KOTA TASIKMALAYA DENGAN PORTER FIVE FORCES

Rosihan Wijaya, - (2023) ANALISIS STRATEGI PADA TASCO MINIMART DI KOTA TASIKMALAYA DENGAN PORTER FIVE FORCES. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

Tren sektor industri Ritel yang bertumbuh di Indonesia, termasuk di Tasikmalaya, membuat peningkatan pada jumlah bisnis ritel yang meningkat dari tahun ke tahun. Hal ini membuat perusahaan harus memiliki strategi yang tepat, karena pesaing sejenis antar perusahaan sangat besar, mudahnya pendatang baru masuk dan juga kuatnya daya tawar pemasok maupun pembeli. Penelitian ini memiliki tujuan untuk memahami bagaimana penerapan Model Lima Kekuatan Porter dapat digunakan sebagai dasar untuk merumuskan strategi persaingan dengan perusahaan lain, serta menganalisis struktur industri TASCO MINIMART di Tasikmalaya yang terkait dengan teori Porter Five Forces. Penelitian ini dilakukan pada TASCO MINIMART di Kota Tasikmalaya. Penelitian ini menggunakan metode kualitatif deskriptif. Dengan menggunakan teknik wawancara dan observasi, data dapat dikumpulkan. Setelah memperoleh informasi, penulis melakukan verifikasi data menggunakan pendekatan triangulasi sumber. Hasil dari penelitian ini menentukan bahwa, faktor pesaing sejenis dinilai sangat tinggi, faktor kekuatan daya tawar pemasok dinilai rendah, faktor kekuatan daya tawar pembeli dinilai rendah, faktor ancaman terhadap produk subtitusi dinilai rendah dan faktor ancaman terhadap pendatang baru dinilai tinggi. The growing retail industry sector trend in Indonesia, including in Tasikmalaya, has resulted in an increase in the number of retail businesses which increases from year to year. This requires companies to have the right strategy, because similar competitors between companies are very large, it is easy for new entrants to enter and also the strong bargaining power of suppliers and buyers. This research aims to understand how the application of Porter's Five Forces Model can be used as a basis for formulating competitive strategies with other companies, as well as analyzing the industrial structure of TASCOMINIMARTin Tasikmalaya which is related to Porter's Five Forces theory. This research was conducted at TASCO MINIMARTin TasikmalayaCity. This research uses descriptive qualitative methods. By using interview and observation techniques, data can be collected. After obtaining the information, the author verified the data using a source triangulation approach. The results of this research determined that the similar competitor factor was assessed as very high, the supplier's bargaining power factor was assessed as low, the buyer's bargaining power factor was assessed as low, the threat factor to substitute products was assessed as low and the threat factor to new entrants was assessed as high.

Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?hl=en&user=EhyHq38AAAAJ ID SINTA Dosen Pembimbing: Nandang: 6810537 Ismail Yusuf: 6146933 Karya ini adalah tugas akhir setara dengan skripsi sesuai dengan SK Direktur Kampus UPI Tasikmalaya Nomor: B-1121/UN40.C3/PK.03.08/2024
Uncontrolled Keywords:	Ritel, Minimarket, Strategi Bersaing, Porter 5 Forces, Tasikmalaya. Retail, Minimarket, competitivestrategy, Porter 5 forces, Tasikmalaya.
Subjects:	L Education > L Education (General)
Divisions:	UPI Kampus Tasikmalaya > S1 Kewirusahaan
Depositing User:	Rosihan Rosihan Wijaya Rosihan Wijaya
Date Deposited:	06 Mar 2024 03:54
Last Modified:	26 Apr 2024 02:05
URI:	http://repository.upi.edu/id/eprint/116020

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