Selly Arliyana, - (2023) PENGARUH PHYSICAL ENVIRONMENT TERHADAP REVISIT INTENTION: Survei Terhadap Pelanggan Yang Berkunjung Ke Kampung Daun. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Selly Arliyana 1908665 “Pengaruh Physical Environment Terhadap Revisit Intention” dibawah bimbingan Dr. Gita Siswhara, SE. Par., MM dan Rijal Khaerani,S.Si.,M.Stat Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Physical Environment Terhadap Revisit Intention pada pelanggan di Kampung Daun. Dalam penelitian ini menggunakan variabel bebas (X) yaitu Physical Environment yang terdiri dari dimensi diantaranya servicing staff, layout, ambience, dan lighting, serta yang menjadi variabel (Y) adalah Revisit Intention. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif dengan metode systematic random sampling. Data dalam penelitian ini menggunakan data primer dengan pengambilan sampel sebanyak 254 responden yaitu pelanggan yang pernah berkunjung ke Kampung Daun. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan bantuan program perhitungan statistik. Dalam penelitian ini ambience memperoleh penilaian tertinggi, sedangkan servicing staff memperoleh nilai terendah. Hasil penelitian menunjukkan bahwa secara bersama-sama dan terpisah variabel Physical Environment memberikan pengaruh yang signifikan terhadap revisit intention di Kampung Daun. Selly Arliyana 1908665 “The Influence of Physical Environment on Revisit Intention” under the guidance of Dr. Gita Siswhara, SE. Par., MM dan Rijal Khaerani,S.Si.,M.Stat The study aim to find out how the Influence of Physical Environment on Revisit Intention. In this study, the independent variable (X) was used, namely Physical Environment which consisted of dimensions including servicing staff, layout, ambience, and lighting, and the dependent variable (Y) was Revisit Intention. The type of research used is descriptive and verification using systematic random sampling methods. The data in this study used primary data by taking a sample of 254 respondents, namely tourists who had visited Kampung Daun. The data analysis technique used is multiple linear regression with the help of statistical calculation programs. In this study, ambience recived the highest rating, while servicing staff received the lowest score. The result of the study show that together and sparetely Physical Environment variables have a significant influence on Revisit Intention at Kampung Daun
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | https://scholar.google.com/citations?view_op=new_profile&hl=id ID SINTA DOSEN PEMBIMBING : GITA SISHWARA 5978179 RIJAL KHAERANI 6722119 |
| Uncontrolled Keywords: | Physical Environment, Revisit Intention, Kampung Daun |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | selly arliyana |
| Date Deposited: | 06 Mar 2024 04:10 |
| Last Modified: | 06 Mar 2024 04:10 |
| URI: | http://repository.upi.edu/id/eprint/116013 |
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