APLIKASI TEORI UTILITAS UNTUK MELIHAT MINAT PEMBELIAN PRODUK ASURANSI PENDIDIKAN

Desi Pangestuti, Clara (2014) APLIKASI TEORI UTILITAS UNTUK MELIHAT MINAT PEMBELIAN PRODUK ASURANSI PENDIDIKAN. S1 thesis, Universitas Pendidikan Indonesia.

[img]
Preview
Text
S_MAT_1006534_Title.pdf

Download (122kB) | Preview
[img]
Preview
Text
S_MAT_1006534_Tble_of_content.pdf

Download (205kB) | Preview
[img]
Preview
Text
S_MAT_1006534_Abstract.pdf

Download (135kB) | Preview
[img]
Preview
Text
S_MAT_1006534_Chapter1.pdf

Download (213kB) | Preview
[img] Text
S_MAT_1006534_Chapter2.pdf
Restricted to Staf Perpustakaan

Download (492kB)
[img]
Preview
Text
S_MAT_1006534_Chapter3.pdf

Download (368kB) | Preview
[img] Text
S_MAT_1006534_Chapter4.pdf
Restricted to Staf Perpustakaan

Download (644kB)
[img]
Preview
Text
S_MAT_1006534_Chapter5.pdf

Download (131kB) | Preview
[img]
Preview
Text
S_MAT_1006534_Bibliography.pdf

Download (267kB) | Preview
[img] Text
S_MAT_1006534_Appendix1.pdf
Restricted to Staf Perpustakaan

Download (312kB)
[img] Text
S_MAT_1006534_Appendix2.pdf
Restricted to Staf Perpustakaan

Download (176kB)
Official URL: http://repository.upi.edu

Abstract

Utility is preference or value in use for taking decision by considering the risk factor using numbers representing the actual pay off value based on the decision. Utility value used for depicting the alternatives chosen by the decision maker. High utility value represents the most favorable alternative, while low utility value represents the least favorable alternative (Supranto: 374). By using utility, the interest in Manjahlega Subdistrict, Bandung City can be revealed. The issue studied in this research is about the interest of purchasing education insurance product in Manjahlega Subdistrict, Bandung City. The factor influencing interest is product policy. The sample involved in this research was 81 respondents. Data collection technique used was questionnaire distribution. The instrument used was Likert scale. Data analysis technique employed in this research was utility theory. The result of the research showed that the interest of purchasing education insurance product in Manjahlega Subdistrict, Bandung City was high. It was proven by the utility expected value which was 0.5092 for high interest, and 0.0865 for neutral.

Item Type: Skripsi,Tesis,Disertasi (S1)
Additional Information: S MAT PAN a-2014
Uncontrolled Keywords: utility theory, decision, interest, education insurance.
Subjects: L Education > L Education (General)
Divisions: Fakultas Pendidikan Matematika dan Ilmu Pengetahuan Alam > Jurusan Pendidikan Matematika
Depositing User: DAM staf
Date Deposited: 16 Oct 2014 02:35
Last Modified: 16 Oct 2014 02:35
URI: http://repository.upi.edu/id/eprint/11601

Actions (login required)

View Item View Item