MODEL PENINGKATAN DAYA SAING INDUSTRI MIKRO KECIL MENENGAH SUBSEKTOR FESYEN DI JAWA BARAT

Dede Kurnia, - (2023) MODEL PENINGKATAN DAYA SAING INDUSTRI MIKRO KECIL MENENGAH SUBSEKTOR FESYEN DI JAWA BARAT. S3 thesis, Universitas Pendidikan Indonesia.

Abstract

Industri fesyen lokal di Indonesia menghadapi ancaman serius dengan adanya impor pakaian bekas dari luar negeri dan populernya tren thrifting di tengah masyarakat. Kondisi itu menjadi sebuah masalah dan tantangan yang harus segera diselesaikan sebab jika dibiarkan dalam jangka panjang tentunya akan mengancam daya saing industri fesyen lokal di Indonesia. Didasarkan pada teori efektuasi dan teori psikologi positif, penelitian ini mencoba menguji beberapa anteseden yang dapat mempertahankan dan meningkatkan daya saing industri mikro kecil menengah subsektor fesyen. Anteseden tersebut terdiri dari jaringan kewirausahaan, modal psikologis, kemampuan untuk mencari, menemukan, menyintesis, mengelola, dan menggunakan informasi terbaru (kognisi efektual), mengombinasikan sumber daya yang tersedia (brikolase kewirausahaan), dan inovasi hemat (frugal innovation). Penelitian ini dilakukan melalui metode kuantitatif dengan survei korelasional. Teknik penarikan sampel dilakukan melalui pendekatan sampel probabilitas, melalui teknik tersebut diperoleh 384 pelaku industri fesyen Jawa Barat yang tersebar di Bandung, Tasikmalaya, dan Garut. Analisis data dilakukan melalui perangkat lunak SPSS dan AMOS. Hasil penelitian menunjukkan bahwa jaringan kewirausahaan dan kognisi efektual berpengaruh positif terhadap brikolase kewirausahaan, modal psikologis dan kognisi efektual berpengaruh positif terhadap frugal innovation, dan brikolase kewirausahaan serta frugal innovation berpengaruh positif terhadap daya saing. Di sisi lain, analisis peran mediasi menunjukkan bahwa kognisi efektual memediasi pengaruh positif modal psikologis terhadap brikolase kewirausahaan, frugal innovation memediasi pengaruh positif modal psikologis terhadap daya saing, dan kognisi efektual serta brikolase kewirausahaan secara serial memediasi pengaruh positif modal psikologis terhadap daya saing. Secara empiris penelitian berimplikasi pada pendekatan baru yang dapat diimplementasikan pelaku industri fesyen di Jawa Barat dan Indonesia secara umum, di mana dalam upaya meningkatkan daya saing dalam konteks industri fesyen, pelaku usaha dapat fokus pada upaya meningkatkan kemampuan brikolase kewirausahaan dan frugal innovation sebagai kompetensi yang berpengaruh berdasarkan hasil penelitian ini. The local fashion industry in Indonesia is currently facing serious threats due to the import of used clothing from abroad and the popularity of the thrifting trend among the society. This phenomenon is a challenge that requires immediate solution since it will certainly threat the competitiveness of the local fashion industry in Indonesia as a long-term effect. Examined by effectuation and positive psychology theory, this study tries to test several antecedents that can maintain and increase the competitiveness of the micro, small and medium industry in the fashion subsector. These antecedents consist of entrepreneurial networks, psychological capital, effectual cognition, entrepreneurial bricolage, and frugal innovation. This research was conducted using quantitative methods with a correlational survey. The sampling technique was carried out using a probability sampling approach, through this technique 384 West Java fashion industry players were obtained from across Bandung, Tasikmalaya and Garut. Data analysis was carried out via SPSS and AMOS software. The results of the research show that entrepreneurial networks and effectual cognition have a positive effect on entrepreneurial bricolage, psychological capital and effectual cognition have a positive effect on frugal innovation, and entrepreneurial bricolage and frugal innovation have a positive effect on competitiveness. On the other hand, mediation role analysis shows that effectual cognition mediates the positive influence of psychological capital on entrepreneurial bricolage, frugal innovation mediates the positive influence of psychological capital on competitiveness, and effectual cognition as well as entrepreneurial bricolage serially mediate the positive influence of psychological capital on competitiveness. Empirically, this work has implications for a new approach that can be implemented by fashion industry actors in West Java and Indonesia in general, where in an effort to increase competitiveness in the context of the fashion industry, business actors can focus on efforts to increase entrepreneurial bricolage and frugal innovation capabilities as competencies which has an influence based on the results of this research.

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Item Type:	Thesis (S3)
Additional Information:	https://scholar.google.com/citations?user=kuLp4WwAAAAJ&hl=en ID SINTA Dosen Pembimbing: ID Sinta dosen Pembimbing Hari Mulyadi: 5984810 Kusnendi: 5993243 Heny Hendrayati: 5994544
Uncontrolled Keywords:	Jaringan kewirausahaan, modal psikologis, kognisi efektual, brikolase kewirausahaan, frugal innovation, daya saing. Entrepreneurial networking, psychological capital, effectual cognition, entrepreneurial bricolage, frugal innovation, competitiveness
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S3 Manajemen
Depositing User:	Dede Kurnia
Date Deposited:	27 Dec 2023 07:51
Last Modified:	27 Dec 2023 07:51
URI:	http://repository.upi.edu/id/eprint/113819

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