PENGARUH PERCEIVED VALUE PRODUK VIRTUAL TOUR TERHADAP PURCHASE INTENTION PAKET TOUR TRAVELXISM

Raissa Alma Latifaini, - (2023) PENGARUH PERCEIVED VALUE PRODUK VIRTUAL TOUR TERHADAP PURCHASE INTENTION PAKET TOUR TRAVELXISM. S1 thesis, Universitas Pendidikan Indonesia.

	Text S_MPP_1900301_Title.pdf Download (432kB)
	Text S_MPP_1900301_Chapter 1.pdf Download (209kB)
	Text S_MPP_1900301_Chapter 2.pdf Restricted to Staf Perpustakaan Download (478kB)
	Text S_MPP_1900301_Chapter 3.pdf Download (449kB)
	Text S_MPP_1900301_Chapter 4.pdf Restricted to Staf Perpustakaan Download (509kB)
	Text S_MPP_1900301_Chapter 5.pdf Download (70kB)
	Text S_MPP_1900301_Appendix.pdf Restricted to Staf Perpustakaan Download (942kB)

Abstract

Perusahaan destinasi berupaya mempertahankan posisi mereka dalam persaingan pasar dengan menawarkan nilai kepada pelanggan mereka untuk terikat dengan destinasi tersebut. Produk serupa banyak ditawarkan oleh perusahaan lain sehingga membuat persaingan bisnis semakin ketat. Oleh karena itu, peneliti mengidentifikasi mengenai inti permasalahan di Travelxism, sebuah perusahaan konsultan pariwisata di Yogyakarta. Penelitian ini bertujuan untuk mengetahui memperoleh gambaran mengenai perceived value produk virtual tour Travelxism, gambaran purchase intention pada produk tour Travelxism, dan gambaran pengaruh perceived value produk virtual tour terhadap purchase intention produk tour Travelxism. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif dengan teknik pengumpulan data kuesioner daring. Populasi dari penelitian ini adalah wisatawan yang pernah melakukan pembelian produk virtual tour Travelxism dengan sampel sebanyak 154 responden. Teknik analisis data yang digunakan adalah analisis regresi berganda dengan bantuan aplikasi SPSS 20.0. Hasil dari pengujian yang telah dilakukan diperoleh bahwa emotional value dan relationship support value sebagai dimensi dari perceived value berpengaruh secara signifikan terhadap purchase intention produk tour Travelxism. : The company's goal is to maintain their position in market competition by offering their customers value to be tied to it. Similar products are offered so much by other firms that they will make business competition more intense. Hence, researchers identified the core of the problems in Travelxism, a tourist consulting firm in Yogyakarta. The study is meant to be able to gain an idea of a virtual value value product of the tour tour xism, a purchase and purchase of the tour travelxism, and a view of the virtual value product's purchase of the tour tour. The research methods used are descriptive and verifiable methods using an online questionnaire's data collection technique. The population of this study is travelers who have made a purchase of virtual products on tour travelxism with a sample of 154 respondents. The data analysis technique used is regression analysis with the help of the 20.0 SPSS application. The results of tests already made come about that emotional value and relationship support value as a dimension of intrinsivalue affect significantly the purchase of the product of the tour Travelxism.

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: Yeni Yuniawati: 6146618 Rijal Khaerani: 6722119
Uncontrolled Keywords:	Persaingan bisnis, Pandemi COVID-19, Pariwisata, Virtual tour, Tour, Perceived value, purchase intention. business competition, COVID-19 Pandemic, Tourism, Virtual tour, Tour, Perceived value, purchase intention
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Raissa Alma Latifaini
Date Deposited:	13 Nov 2023 02:04
Last Modified:	13 Nov 2023 02:04
URI:	http://repository.upi.edu/id/eprint/112609

Actions (login required)

View Item