Salsha Agniya Fadilla, - (2023) PENGARUH EXPERIENCE QUALITY TERHADAP BEHAVIORAL INTENTION: Survei terhadap wisatawan yang berkunjung ke Ranca Upas. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari experience quality terhadap behavioral intention. Dalam penelitian ini menggunakan variabel bebas (X) yakni experience quality yang terdiri dari beberapa sub dimensi yaitu escapism, relaxation, enjoyment dan involvement serta yang menjadi variabel terikat (Y) adalah behavioral intention. Jenis Penelitian yang digunakan adalah deskriptif dan verifikatif dengan metode explanatory survei dan menggunakan pendekatan cross sectional study. Data dalam penelitian menggunakan data primer dengan pengambilan sampel sebanyak 230 responden yaitu wisatawan yang pernah melakukan aktivitas wisata di Ranca Upas. Teknik analisis data yang digunakan adalah regresi berganda dengan menggunakan bantuan program perhitungan statistik. Dalam penelitian ini relaxation memperoleh penilaian tertinggi, sedangkan enjoyment memperoleh nilai terendah. Hasil penelitian menunjukan bahwa secara bersama-sama dan terpisah variabel experience quality memberikan pengaruh yang signifikan pada behavioral intention di Ranca Upas. This study aims to determine how the influence of the quality of experience on behavioral intentions. In this study, the independent variable (X) was used, namely the quality of experience which consisted of several sub dimensions, namely escape, relaxation, enjoyment and involvement, and the dependent variable (Y) was behavioral intention. The type of research used is descriptive and verification with an explanatory survey method and uses a cross sectional study approach. The data in this study used primary data by taking a sample of 230 respondents, namely tourists who had carried out tourism activities in Ranca Upas. The data analysis technique used is multiple regression using the help of program statistical calculations. In this study, relaxation received the highest rating, while enjoyment received the lowest score. The results of the study show that together and separately the quality experience variables have a significant influence on behavioral intention in Ranca Upas.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Link Google Scholar https://scholar.google.com/citations?view_op=new_profile&hl=id ID SINTA Dosen Pembimbing : Vanessa Gaffar : 5993246 Gita Siswhara : 5978179 |
| Uncontrolled Keywords: | Experience Quality, Behavioral Intention, Ranca Upas |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata |
| Depositing User: | Salsha Agniya Fadilla |
| Date Deposited: | 07 Nov 2023 07:52 |
| Last Modified: | 07 Nov 2023 07:52 |
| URI: | http://repository.upi.edu/id/eprint/111974 |
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