Syifa Khalida, - (2023) PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP PENINGKATAN VOLUME PENJUALAN JASA DESAIN GRAFIS CANVA PADA PERUSAHAAN BISNIS CANSEE DI CIAMIS. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Perusahaan bisnis Cansee saat ini menghadapi permasalahan utama terkait dengan volume penjualan jasa desain grafis canva. Masalah ini menjadi perhatian penting karena volume penjualan yang tinggi merupakan indikator utama keberhasilan dan pertumbuhan perusahaan. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan pada perusahaan bisnis Cansee, yang di mana dengan meningkatkan volume penjualan jasa desain grafis canva yang saat ini menjadi permasalahan utama yang dialami perusahaan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Sampel yang digunakan adalah teknik sampel jenuh, yang di mana seluruh anggota populasi digunakan sebagai sampel dengan jumlah 70 populasi. Data yang digunakan dalam penelitian adalah data primer dan data sekunder, dengan teknik pengumpulan data dengan wawancara dan kuesioner. Teknik analisis data yang digunakan yaitu statistik deskriptif, uji asumsi klasik, uji regresi berganda, uji t dan uji koefisien determinasi. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan dan kepuasan pelanggan berpengaruh positif terhadap volume penjualan jasa desain grafis canva pada perusahaan bisnis Cansee sedangkan sisanya mempengaruhi variabel lain yang tidak dijelaskan dalam penelitian ini. The Cansee business company is currently facing a major problem related to the sales volume of canva graphic design services. This issue is an important concern because high sales volume is a key indicator of company success and growth in this industry. Service quality and customer satisfaction have been recognized as important factors in the service industry, including in the field of graphic design. In this context, service quality includes various aspects, such as responsiveness, skills, and knowledge. On the other hand, customer satisfaction reflects the extent to which customers are satisfied with the services provided by the Cansee business company. Therefore, this study aimed to determine the effect of service quality and customer satisfaction on the Cansee business company, which by increasing the sales volume of canva graphic design services which is currently the main problem experienced by the company. This research used quantitative methods with descriptive and verification approaches. The sample used is a saturated sample technique, in which all members of the population are used as samples with a total of 70 populations. The data used in the study were primary data and secondary data, with data collection techniques using interviews and questionnaires. The data analysis techniques used were descriptive statistics, classical assumption tests, multiple regression tests, t tests and coefficient of determination tests. The results of this study indicated that service quality and customer satisfaction have a positive effect on the sales volume of canva graphic design services at the Cansee business company while the rest affects other variables that are not explained in this study.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing Ismail Yusuf: 6146933 |
| Uncontrolled Keywords: | Kepuasan Pelanggan, Kualitas Pelayanan, Volume Penjualan |
| Subjects: | L Education > L Education (General) |
| Divisions: | UPI Kampus Tasikmalaya > S1 Kewirusahaan |
| Depositing User: | Syifa khalida |
| Date Deposited: | 31 Oct 2023 02:42 |
| Last Modified: | 31 Oct 2023 02:42 |
| URI: | http://repository.upi.edu/id/eprint/111747 |
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