PENGARUH EXPERIENTIAL QUALITY TERHADAP REVISIT INTENTION MELALUI EXPERIENTIAL SATISFACTION PADA TAMU HOTEL SWISSBELINN BOGOR

Muhammad Raihan Saputra, - (2023) PENGARUH EXPERIENTIAL QUALITY TERHADAP REVISIT INTENTION MELALUI EXPERIENTIAL SATISFACTION PADA TAMU HOTEL SWISSBELINN BOGOR. S1 thesis, Universitas Pendidikan Indonesia.

Abstract

Penelitian ini bertujuan untuk menyelidiki dampak dari Experiential quality terhadap revisit intention melalui experiential satisfaction. Dalam penelitian ini, faktor yang diteliti sebagai variabel intervening (Y) adalah experiential satisfaction yang terdiri dari beberapa sub dimensi yaitu traveller’s expectation, perception of quality dan cost dan variabel terikat (Z) adalah revisit intention yang terdiri dari revisit dan recommend. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan survei eksplanatori dan menggunakan pendekatan studi potong lintang. Data primer dikumpulkan dari 100 responden yang merupakan tamu Hotel Swissbelinn Bogor. Analisis data dilakukan dengan menggunakan metode analisis jalur dan diolah dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa experiential quality mendapatkan nilai tertinggi, sementara experiential satisfaction mendapatkan nilai terendah dalam penelitian ini. variabel experiential quality melalui experiential satisfaction memberikan pengaruh yang signifikan pada revisit intention pada tamu Hotel Swissbelinn Bogor.

This research aims are to investigate the impact of experiential quality through experiential satisfaction on revisit intention. In this study, the factor examined as the intervening variable (Y) is experiential satisfaction, consisting of several sub-dimensions, namely traveler's expectations, perception of quality, and cost, and the dependent variable (Z) is revisit intention, which comprises revisiting and recommending. The research method employed is descriptive and verification-based, utilizing an explanatory survey approach and a cross-sectional study design. Primary data were collected from 100 respondents who were guests at Swissbelinn Hotel Bogor. Data analysis was conducted using the path analysis method and processed with the assistance of statistical software. The research findings indicate that experiential quality obtains the highest score, while experiential satisfaction attains the lowest score in this study. The variable of experiential quality through experiential satisfaction significantly influences revisit intention among guests of Swissbelinn Hotel Bogor.

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Item Type:	Thesis (S1)
Additional Information:	https://scholar.google.com/citations?view_op=new_profile&hl=en ID SINTA Dosen Pembimbing: Oce Ridwanudin: 6681229 Rijal Khaerani: 6722119
Uncontrolled Keywords:	Experiential Quality, Experiential Satisfaction, Revisit Intention, Hotel Swissbelinn Bogor
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Muhammad Raihan Saputra
Date Deposited:	30 Oct 2023 06:47
Last Modified:	30 Oct 2023 06:47
URI:	http://repository.upi.edu/id/eprint/111688

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