PENGARUH STORE ATMOSPHERE TERHADAP PURCHASE INTENTION: Studi terhadap konsumen Dua Pintu Coffee Roastery Padang

Aditya Anggadinata, - (2023) PENGARUH STORE ATMOSPHERE TERHADAP PURCHASE INTENTION: Studi terhadap konsumen Dua Pintu Coffee Roastery Padang. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

ABSTRACT Aditya Anggadinata 1702440 "The Influence of Store Atmosphere on Purchase Intention (Study of Dua Pintu Cofee Roastery Padang Consumers) " under the guidance of Dr. Gitasiswhara, SE.Par.. MM., and Andreas Suwandi., S.Pd., Gr., M.Pd. Purchase intention is measured in the consumer's sensitivity to buying a product or service in the future. Consumer attitudes and evaluations, as well as the feasibility of products or services are very important for consumers in considering purchase intentions. The purpose of this study is to obtain an overview and influence of the Store Atmosphere dimension on purchase intentions at Dua Pintu Coffee Roastery Padang. The research method used to determine the effect of each dimension of Store Atmosphere on Purchase Intention is a quantitative method of Multiple Regression analysis. The research was conducted by taking a sample of 400 respondents, as well as data processing using SPSS for windows software. The research that has been done shows that Store Atmosphere has a significant influence simultaneously and partially on purchase intentions at Dua Pintu Coffee Roastery Padang. Keywords: Store Atmosphere, Padang, Purchase Intention, Dua Pintu Coffee Roastery

Item Type:	Thesis (S1)
Additional Information:	ID SINTA Dosen Pembimbing: GITA SISWHARA: 5978179 ANDREAS SUWANDI: 6681654
Uncontrolled Keywords:	Store Atmosphere , Padang, Purchase Intention, Dua Pintu Coffee Roastery Store Atmosphere, Padang, Purchase Intention, Dua Pintu Coffee Roastery
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Pendidikan Ilmu Pengetahuan Sosial > Manajemen Pemasaran Pariwisata
Depositing User:	Aditya Anggadinata
Date Deposited:	20 Oct 2023 08:08
Last Modified:	20 Oct 2023 08:08
URI:	http://repository.upi.edu/id/eprint/111270

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