Livia Naftharani Suwardi, - (2023) PENGARUH INNOVATION SPEED DAN CREATIVE DESTRUCTION TERHADAP KEUNGGULAN KOMPETITIF: Studi Pada UMKM Fashion di Kota Bandung. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
The portrait of increasing the intensity of competitive advantage is currently becoming a focus throughout the world because it can indirectly support economic growth in each country. Competitive advantage problems that commonly occur in MSMEs are the lack of increased knowledge regarding competitive advantage and the difficulty for companies to achieve stability in the business environment. Meanwhile, in fashion MSMEs in the city of Bandung, the problem that always occurs is the difficulty of maintaining the company's competitive advantage because of the widespread imitation of creativity and innovation by competitors. This research aims to determine 1) a description of innovation speed, creative destruction and competitive advantage; 2) direct and indirect influence of innovation speed on competitive advantage; 3) direct and indirect influence of creative destruction on competitive advantage; 4) the direct and indirect influence of innovation speed and creative destruction on competitive advantage in fashion MSMEs in Bandung City. The methods used that is quantitative research methods with a saturated sample of 122 respondents and the research object is fashion MSME owners in Bandung City. The data analysis technique used is path analysis using Microsoft Excel and IBM SPSS version 22.0 for Windows. Based on the results of this research, it can be seen that 1) innovation speed is in the fast category, creative destruction is in the high category, and competitive advantage is in the quite high category; 2) innovation speed has a positive and significant effect with the direct effect being in the low category; 3) creative destruction has a positive and significant effect with the direct effect being in the medium category; 4) innovation speed and creative destruction have an influence on competitive advantage. Based on the research results, it is recommended that MSMEs be able to increase innovation speed in the faster than schedule aspect by increasing the company's relative speed relative to schedule. Meanwhile, to increase creative destruction in the market-based aspect, it can be done by changing the market intermittently over time. This shows that the better the innovation speed and creative destruction, the easier it will be for fashion MSMEs to achieve their competitive advantage which has impact on company performance.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | ID SINTA Dosen Pembimbing: B LENA NURYANTI: 5992548 RD DIAN HERDIANA UTAMA: 5993184 |
| Uncontrolled Keywords: | Entrepreneurship, Innovation speed, Creative destruction, Competitive Advantage, MSMEs, Fashion, Bandung |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Bisnis |
| Depositing User: | Livia Naftharani Suwardi |
| Date Deposited: | 18 Oct 2023 09:15 |
| Last Modified: | 18 Oct 2023 09:15 |
| URI: | http://repository.upi.edu/id/eprint/109538 |
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