Zahra Annisha Harahap, - (2023) ANALISIS STRATEGI KESANTUNAN DALAM TUTURAN KOMENTAR ISU KDRT PADA KANAL YOUTUBE “PEREMPUAN BICARA” DI TVONE. S2 thesis, Universitas Pendidikan Indonesia.
Abstract
ABSTRAK Tujuan penelitian ini adalah mengidentifikasi realisasi kesantunan positif dan kesantunan negatif dari tuturan komentar pria dan wanita pada kolom komentar YouTube dalam unggahan video mengenai isu KDRT. Penelitian ini bersifat kualitatif dengan pendekatan kajian pragmatik, serta didukung oleh kuantifikasi deskriptif. Data dalam penelitian ini dikumpulkan dengan metode simak, catat, dan dokumentasi. Selanjutnya, data diklasifikasikan berdasarkan strategi kesantunan positif dan strategi kesantunan negatif yang mengacu pada teori strategi kesantunan Brown dan Levinson (1987). Analisis dilakukan menggunakan parameter dan teori sub-strategi kesantunan milik Brown dan Levinson (1987). Hasil penelitian menunjukkan bahwa strategi kesantunan positif lebih banyak digunakan oleh pengguna media sosial YouTube, baik pengguna pria maupun wanita. Pengguna pria menuturkan sebanyak 25,35 persen komentar yang mengandung strategi kesantunan positif. Pengguna wanita menuturkan sebanyak 43,19 persen komentar yang mengandung strategi kesantunan positif. Berdasarkan data hasil persentase tersebut, terdapat sebanyak 68,54 persen tuturan komentar dengan strategi kesantunan positif yang dituturkan oleh pengguna media sosial YouTube pria dan wanita dari total seluruh tuturan yang mengandung strategi kesantunan. Substrategi kesantunan positif yang muncul dengan frekuensi paling tinggi dalam temuan penelitian ini adalah substrategi give gifts to H. Hal tersebut menunjukkan bahwa baik pria maupun wanita cenderung memberikan penghargaan terhadap mitra tuturnya dalam ruang bicara di dunia maya. Kata kunci: strategi kesantunan, pragmatik, media sosial, YouTube, gender ABSTRACT The purpose of this study is to identify the realization of positive politeness and negative politeness in the speech comments of men and women on the YouTube comment section of videos discussing domestic violence issues. This study uses a qualitative method with a pragmatic study approach, supported by descriptive quantification. The data in this study were collected through observation, note-taking, and documentation methods. Furthermore, the data are classified based on positive politeness strategies and negative politeness strategies which refers to the politeness framework of Brown and Levinson (1987). The analysis was conducted using parameters and sub-strategies of politeness theory proposed by Brown and Levinson (1987). The results of the study indicate that positive politeness strategies are more frequently used by YouTube social media users, both male and female. Male users express 25.35 percent of comments containing positive politeness strategies, while female users express 43.19 percent of comments containing positive politeness strategies. Based on the data and percentage results, there is a total of 68.54 percent of comments with positive politeness strategies spoken by male and female YouTube social media users out of all comments containing politeness strategies. The positive politeness sub-strategy that appears most frequently in this research finding is the "give gifts to H" sub-strategy. This demonstrates that both men and women tend to express appreciation towards their interlocutor in the online world. Keywords: politeness strategies, pragmatics, social media, YouTube, gender
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| Item Type: | Thesis (S2) |
|---|---|
| Additional Information: | Link Google Scholar: https://scholar.google.com.my/citations?hl=en&user=QO81EPsAAAAJ ID SINTA Dosen Pembimbing: Andika Dutha Bachari: 5987130 |
| Uncontrolled Keywords: | strategi kesantunan, pragmatik, media sosial, YouTube, gender |
| Subjects: | H Social Sciences > HQ The family. Marriage. Woman P Language and Literature > P Philology. Linguistics |
| Divisions: | Sekolah Pasca Sarjana > Linguistik S-2 |
| Depositing User: | Zahra Annisha Harahap |
| Date Deposited: | 08 Oct 2023 13:22 |
| Last Modified: | 08 Oct 2023 13:22 |
| URI: | http://repository.upi.edu/id/eprint/109529 |
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