STUDENT EXPERIENCE VALUE MAHASISWA UNIVERSITAS PENDIDIKAN INDONESIA

Raden Rafaida Putri Rahmania Widjajapradja, - (2023) STUDENT EXPERIENCE VALUE MAHASISWA UNIVERSITAS PENDIDIKAN INDONESIA. S2 thesis, Universitas Pendidikan Indonesia.

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Abstract

Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh service quality dan employee branding terhadap student experience value pada mahasiswa UPI jenjang S1. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif. Metode yang digunakan stratified cluster sampling dengan ukuran sampel sebanyak 200 responden. Teknik analisis penelitian ini adalah analisis Structural Equation Model (SEM) dengan menggunakan program AMOS for windows. Hasil temuan pada penelitian ini menemukan bahwa gambaran service quality dan employee branding berada pada kategori tinggi, sedangkan gambaran student experience value berada pada kategori sangat rendah. Service quality memiliki pengaruh positif tidak signifikan, sedangkan employee branding memiliki pengaruh positif dan signifikan terhadap student experience value. Temuan ini menunjukkan bahwa penerapan service quality dan employee branding dapat membentuk student experience value pada mahasiswa UPI jenjang S1. Berdasarkan hasil penelitian, peneliti merekomendasikan untuk meningkatkan kualitas layanan dosen terhadap mahasiswa sehingga mendapatkan pengalaman yang tidak terlupakan dan mendorong mahasiswa merasakan student experience value yang lebih tinggi. Kata kunci: service quality, employee branding, student experience value, higher education This research aims to obtain an overview and the influence of service quality and employee branding on student experience value among undergraduate students at UPI. The research design used is descriptive and verification. The method employed is stratified cluster sampling with a sample size of 200 respondents. The analysis technique used in this study is the Structural Equation Model (SEM) analysis using the AMOS program for windows. The findings of this research reveal that the overview of service quality and employee branding is in the high category, while the overview of student experience value is in the very low category. Service quality has a non-significant positive influence, whereas employee branding has a significant positive influence on student experience value. These findings indicate that the implementation of service quality and employee branding can shape the student experience value among undergraduate students at UPI. Based on the research results, the researchers recommend improving the quality of faculty services to students to provide a memorable experience and encourage students to feel a higher student experience value. Keywords: service quality, employee branding, student experience value, higher education

Item Type:	Thesis (S2)
Additional Information:	Link Google Scholar: https://scholar.google.com/citations?hl=en&view_op=list_works&authuser=4&gmla=AP6z3ObdQPuUgQiShM5SMEuA0dVpSxKqfUSU_K4Bx6fiRprGN76KD9I3GgCkoUx6VWU4ojNl0-jYagB2iMOZ7Q&user=VQKlHx0AAAAJ ID SINTA Dosen Pembimbing: Agus Rahayu: 5985049 Lili Adi Wibowo: 5984836
Uncontrolled Keywords:	service quality, employee branding, student experience value, higher education
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Pendidikan Ekonomi dan Bisnis > S2 Manajemen
Depositing User:	Raden Rafaida Putri Rahmania Widjajapradja
Date Deposited:	22 Sep 2023 07:06
Last Modified:	22 Sep 2023 07:06
URI:	http://repository.upi.edu/id/eprint/107801

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• STUDENT EXPERIENCE VALUE MAHASISWA UNIVERSITAS PENDIDIKAN INDONESIA. (deposited UNSPECIFIED)
  • STUDENT EXPERIENCE VALUE MAHASISWA UNIVERSITAS PENDIDIKAN INDONESIA. (deposited 22 Sep 2023 07:06) [Currently Displayed]

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