Hasbi Putra Pratama, - (2023) PENGARUH UTILITARIAN VALUE DAN E-SERVICE QUALITY TERHADAP ONLINE REPURCHASE INTENTION: Survei Pada Pengguna Aplikasi Mister Aladin di Indonesia. S1 thesis, Universitas Pendidikan Indonesia.
Abstract
Penelitian ini bertujuan untuk memperoleh gambaran dan pengaruh dari utilitarian value dan e-service quality terhadap online repurchase intention pada Aplikasi Mister Aladin. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini berjumlah 35.300 dengan sampel berjumlah 200 responden yang merupakan followers instagram Mister Aladin dengan mengunakan teknik simple random sampling. Data diolah secara statistik dengan metode Structural Equation Modeling (SEM). Hasil temuan pada penelitian ini menemukan bahwa utilitarian value dan e-service quality memiliki pengaruh positif dan signifikan terhadap online repurchase intention, hal tersebut ditunjukan dengan besaran nilai critical ratio yang lebih besar dari nilai minimal artinya terdapat pengaruh positif dan signifikan antara variabel utilitarian value dan e-service quality terhadap online repurchase intention secara simultan. Pernyataan tersebut dapat diasumsikan semakin baik perusahaan memperhatikan utilitarian value dan e-service quality akan semakin baik juga online repurchase intention yang muncul pada konsumen untuk perusahaan tersebut. Hasil kontribusi yang diberikan variabel utilitarian value paling tinggi dalam membentuk online repurchase intention adalah flexibility of use dan dimensi utilitarian value paling rendah dalam membentuk online repurchase intention adalah task related. Dimensi e-service quality yang memiliki kontribusi paling tinggi dalam membentuk online repurchase intention adalah responsiveness serta yang paling rendah membentuk online repurchase intention adalah emphaty. This study aims to obtain an overview and influence of utilitarian values and e-service quality on online repurchase intention Mister Aladin Application. This research uses descriptive and verification methods with a quantitative approach. The population in this study amounted to 35.300 with a sample of 200 respondents who were local.communion Instagram followers using a simple random sampling technique. The data were processed statistically using the Structural Equation Modeling (SEM) method. The findings in this study found that utilitarian values and e-service quality have a positive and significant influence on online repurchase intention, this is indicated by the critical ratio value which is greater than the minimum value, meaning that there is a positive and significant influence between the utilitarian value and e-service quality variables. on online repurchase intention simultaneously. It can be assumed that the better the company pays attention to utilitarian values and e-service quality, the better the online repurchase intention that appears to consumers for these companies. The highest contribution given by the utilitarian value variable in forming online repurchase intention is flexibility of use and the lowest utilitarian value dimension in forming online repurchase intention is task related. The dimension of e-service quality that has the highest contribution in shaping online repurchase intention is responsiveness and the lowest in forming online repurchase intention is empathy.
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| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | link google scholar : https://scholar.google.com/citations?view_op=new_profile&hl=id&authuser=1 ID SINTA Dosen Pembimbing: BAMBANG WIDJAJANTA: 5984870 PUSPO DEWI DIRGANTARI: 5980376 |
| Uncontrolled Keywords: | Utilitarian value, E-service quality, Online repurchase intention. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management L Education > L Education (General) |
| Divisions: | Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis |
| Depositing User: | Hasbi Putra Pratama |
| Date Deposited: | 25 Sep 2023 09:02 |
| Last Modified: | 25 Sep 2023 09:02 |
| URI: | http://repository.upi.edu/id/eprint/106162 |
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