Oktia Mega Lestari, - (2023) PENGARUH BIG FIVE PERSONALITY TERHADAP PERILAKU MAKAN MAHASISWA PENGGUNA APLIKASI LAYANAN ONLINE FOOD DELIVERY DI BANDUNG. S1 thesis, Universitas Pendidikan Indonesia.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh tipe kepribadian big five personality yang terdiri dari extraversion, agreeableness, conscientiousness, neuroticism, dan openness to experience terhadap perilaku makan mahasiswa pengguna layanan online food delivery di Bandung. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi menggunakan bantuan software SPSS Statistics 26. Sampel penelitian ini terdiri atas 409 responden dengan karakteristik mahasiswa berusia 18-24 tahun yang berkuliah atau berdomisili wilayah Bandung Raya, serta menggunakan layanan online food delivery selama minimal tiga bulan. Teknik sampling menggunakan purposive sampling. Skala yang digunakan dalam pengambilan data yaitu Big Five Inventory (BFI) yang dirancang oleh John, Donahue, dan Kentle (Amelia, 2019) untuk variabel big five personality, dan Dutch Eating Behaviour Questionnaire (DEBQ) yang dirancang oleh Van Strien, Frijters, Bergers, dan Dafares (Arif, 2021) untuk variabel perilaku makan. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana dengan nilai signifikansi 0,000 (p < 0,05). Berdasarkan hasil analisis data, external eating dipengaruhi oleh tingkat agreeableness, neuroticism, dan openness yang tinggi. Emotional eating dipengaruhi oleh tingkat neuroticism yang tinggi, serta tingkat conscientiousness, agreeableness, dan openness yang rendah. Sedangkan, restrained eating dipengaruhi oleh tingkat conscientiousness dan openness yang tinggi. This study aims to determine the influence of the big five personality types consisting of extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience on eating behavior of students who use online food delivery service in Bandung. This study uses a quantitative method with regression analysis using SPSS Statistics 26. The sample of this study consisted of 409 respondents with the characteristics of students aged 18-24 years who were studying or domiciled in Bandung area, and used online food delivery services for at least three months. This study using purposive samling for the sampling technique. The scale used in data collection is the Big Five Inventory (BFI) designed by John, Donahue, and Kentle (Amelia, 2019) for the big five personality variables, and the Dutch Eating Behavior Questionnaire (DEBQ) designed by Van Strien, Frijters, Bergers , and Dafares (Arif, 2021) for the eating behavior variables. The data analysis technique used in this study was multiple linear regression analysis with a significance value of 0.000 (p < 0.05). The results of this study indicate that external eating is influenced by high levels of agreeableness, neuroticism, and openness. Emotional eating is influenced by higher levels of neuroticism, as well as lower levels of conscientiousness, agreeableness, and openness. Meanwhile, restrained eating is influenced by high levels of conscientiousness and openness.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Big Five Personality, Online Food Delivery, Perilaku Makan, Eating Behavior |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology L Education > L Education (General) T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Pendidikan > Program Studi Psikologi |
| Depositing User: | Oktia Mega Lestari |
| Date Deposited: | 15 Sep 2023 06:59 |
| Last Modified: | 15 Sep 2023 06:59 |
| URI: | http://repository.upi.edu/id/eprint/103938 |
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