PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY PADA PELANGGAN BURGER KING BANDUNG INDAH PLAZA MALL

Indah Indriani, Kuswandari (2023) PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY PADA PELANGGAN BURGER KING BANDUNG INDAH PLAZA MALL. S1 thesis, Universitas Pendidikan Indonesia.

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Abstract

This study aims to obtain an overview and influence of customer delight on customer loyalty in Burger King Bandung Indah Plaza Mall customers. The development of the food service industry sector in Indonesia, which can be seen from the proliferation of various fast food restaurant outlets, has intensified competition. So, building relationships with customers is something that fast food restaurants can do besides just providing food. The sample in this study were 106 respondents of Burger King Bandung Indah Plaza Mall customers using purposive sampling method. The verification data analysis technique used is Partial Least Square (PLS) with the help of SmartPLS version 4.0 computer software. The author hopes that in this study customer delight can produce a positive and significant influence on customer loyalty for Burger King Bandung Indah Plaza Mall customers.

Item Type: Thesis (S1)
Additional Information: ID Sinta Dosen Pembimbing: 5984810 HARI MULYADI 5984870 BAMBANG WIDJAJANTA
Uncontrolled Keywords: Customer Delight Customer Loyalty Fast Food
Subjects: H Social Sciences > HF Commerce
L Education > L Education (General)
Divisions: Fakultas Pendidikan Ekonomi dan Bisnis > Pendidikan Manajemen Bisnis
Depositing User: Indah Indriani Kuswandari
Date Deposited: 06 Sep 2023 08:46
Last Modified: 06 Sep 2023 08:46
URI: http://repository.upi.edu/id/eprint/101947

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